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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Paperback – May 24, 2011
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Top Customer Reviews
There's plenty not to like in this book:
First, the authors appear to have groundswell tourette syndrome. Just as Rudy Giuliani can't get through a sentence without mentioning 9/11, the authors can barely go through a chapter without mentioning the word "groundswell." It's as though the authors took a bunch of verbs, added them to the word groundswell, and voila, a book was born.
All the chapter titles treat the groundswell as some sort of mysterious, independent force that companies must harness through mystical Jiu jitsu. (And yes, I am quoting, they compare themselves to sensei and say they are teaching you social media Jiu jitsu.)
Second, the authors mention Digg and General Motors as two key examples of how companies can harness the groundswell. They say Kevin Rose of Digg clearly "gets it" about the Net. Yes, Rose got it so much that he ultimately had to sell the company for $500,000. Another key example in the book comes from GM, a company that almost died until the government stepped in to bail it out.
If you like hype, you will love this book. You will learn that "the groundswell comes from the collision of three forces: people, economics, and technology." That's shocking because nothing else in society results from the confluence of people, economics, and technology. And the authors note that you'll learn little about managing the groundswell from learning about the technology because the groundswell is a force to be mastered, as I said, much like Jiu jitsu.Read more ›
This book I have to say, however, feels very watered down for casual readers. I've been in the web business almost 10 years now, and I have to say that this is not the greatest book for someone that already has technical knowledge. It has many bare bone basic concepts about social media sites and feels like a "how to" guide for corporate head-honchos. The author of this text makes up a lot of their own terminology and key-concepts behind social media including the term "groundswell". Many of its concepts revolve around social media technology such as Twitter and Facebook. Social media can go out of fashion as quickly as it gained popularity. I wouldn't recommend a corporate business do everything this book says, although it has some good advice for those who are clueless about implementing their business in social media.
This is an interesting read, but I'm not too crazy about it nor it's concepts. I have to question, how have the authors gained some of the knowledge they have and who are they to really set the standards for social media? It's a decent book and not many others out there are like it, but I think someone can write something better out there. Average book in general. Take what you can from it but don't believe everything it says in my professional opinion. 3/5
(1) It's current: Although published in 2011, the book is very up-to-date. This is good and bad, as very quickly it will become outdated.
(2) It's helpful: Instead of just listing advice for readers, like the groundswell itself, the book tries to relate to the reader. It gives plenty of case studies and real-life stories, and readers find themselves connecting with the authors.
(3) It's readable: It is written in such a readable fashion that anyone, tech-savvy or not, can enjoy it. While giving details of the groundswell concept, it also gives a basic overview of social media; none of the concepts are complicated or overbearing.
(4) It's about relationships: The book, while seemingly data driven and technology-focused, is really about relationships. "Never forget that the groundswell is about person-to-person activity" (280). Groundswell is about wielding our social media revolution to build and sustain relationships. Doing this requires patience, commitment and the right attitude.
Overall, it is an easy read, but it will train your mind to think differently about social media.
Most Recent Customer Reviews
Great read and so practical, too. Looking forward to the next edition.Published 1 month ago by Mary Beth McCabe
Surprisingly informative. Had to read this for a class, and ended up reading it quicker than the class needed because I enjoyed the book a lot. Read morePublished 1 month ago by semtex
A good high level summary of social networks with lots of statistics. Could use more insight on how to attack them those networks. Lots of good lists.Published 2 months ago by Greg Silas
I wish I had the time back that I wasted reading this. I want a refund.Published 5 months ago by Mike perinelli
A vital look at the emergence of social media by one of it's leading thinkers. Highly credible, research-informed piece. Recommended.Published 6 months ago by Susan
Great book in perfect condition! Fast shipping as well! Thank you very very much!Published 10 months ago by Ekaterina Kuznetsova
Very helpful in gaining a more in-depth and rich understanding of social media - something that will only grow exponentially in importance and relevance as time moves on. Read morePublished 12 months ago by Cameron M.