Very helpful in gaining a more in-depth and rich understanding of social media - something that will only grow exponentially in importance and relevance as time moves on. Read morePublished 23 days ago by Cameron M.
This is a must read for all marketing and business professionals in the Web 2.0 world!Published 3 months ago by Shana A Bakhshi
Very informative. Explains Web 2.0 technologies and how business can use them successfully. Good examples. I listened to the book and it kept my attention well.Published 4 months ago by Cynthia Walker
sums up recent social and economic changes brought about by a wired, tech-based world perfectly.Published 5 months ago by periwinkle
Great content, but missing some reference on how to measure results of strategies exposedPublished 5 months ago by Daniel Michel
The book is too long in my opinion. The same information could have been conveyed in much less space. The material is good, just be sure you have a lot of extra time to read it.Published 5 months ago by Nathan Townsend
Great book and reference for understanding the groundswell phenomena. I highly recommend it to any PR or marketing practitioners out there looking for more insight on how to tap... Read morePublished 5 months ago by JJ