The book is well written and researched, yet is very accessible and makes easy to understand points.
There is good content about how the networks interact; what people like to share, why, and with whom.
This book really lowers the barriers to understanding social media and its implications on marketing.
This book not only goes into detail about social media marketing but makes you rethink how we do our day to day marketing. Must read. @sanja on Twitter.Published 6 months ago by Sanja
It felt like an advise from a friend who has read more about the (marketing) field than me, so he's telling me interesting data and where to look for more. Read morePublished 6 months ago by Angelica Maria
Informative and helpful read on navigating your world in selling whatever your selling in social media marketing. Read morePublished 6 months ago by Amazon Prime Customer 2015
While the book is essentially focused on sociology as it applies to marketers (and particularly online marketing), there are lots of other applications outside business. Read morePublished 15 months ago by Chris Aram
This book makes sense of social media and the way marketing must change. It creates a good base for beginning to brainstorm future possibilities.Published 15 months ago by Nathan Ray
Not yet convinced that this is the sum total of human knowledge about 21st century marketing, but it raises some significant points about the intersection of social media with... Read morePublished 21 months ago by D. J. Robinson
Easy, entertaining reading. Very useful to anyone trying to understand the new social dynamics for curiosity, start up or marketingPublished 22 months ago by Ingrid
Very direct, delightful, to-the-point, well-sourced, and brief guide to social media. It incorporates a fair amount of research papers that I think reinforce your knowledge beyond... Read morePublished 22 months ago by Fahd Alhazmi
Grouped provides a very good overview of social groups and how they influence individual behaviours. It is worth reading for this alone. Read morePublished on March 15, 2013 by pennyws