David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his PhD in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.
The book was well-written, easy to understand, and very through.
Each chapter is segmented topically, making this academic essay organized in such a way to be appreciated by the marketing or communications student.
This was the most helpful book I read on focus groups and helped me survive my dissertation.
This book was invaluable as I worked on a research project. It provides not only an overview of focus groups as a research methodology, but provides comparisons of other... Read morePublished on July 13, 2011 by Dr Kat Gallagher
This book was suggested by my advisor for reference while finishing my dissertation. The book was well-written, easy to understand, and very through. Read morePublished on March 8, 2009 by Bagnello
Succint, accurate and practical. Great help for those entering the world of group interviews.Published on February 6, 2007 by Lara Esther Lazaro Touza
A good book and very helpful but arrived late from amazon.Published on January 3, 2007 by Adam C. Viera