Grow or Die was originally published in 1973. This new edition re-introduces Dr. Land's theory of transformation which has become a cornerstone in the strategic planning and organizational transformation of corporations. At the root of the principle lies a single concept: growth - the most basic and universal of drives through which all biological, physical, chemical, psychological, and cultural processes are intrinsically equivalent.
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Grow or Die,
This review is from: Grow or Die: The Unifying Principle of Transformation (Paperback)
In this immensely creative synthesis, George T. Lock Land presents a set of laws through which mankind can not only control its destiny but also extend its freedom. Grow or Die - that is Nature's single mandate - and that is the basis of this new theory of human behavior and evolution. "Transformation Theory" is a re-definition of the process of growth to which every life and pre-life form is subject. Impelled by the most basic and universal drive - the drive to grow - all biological, physical, chemical, psychological and cultural processes are intrinsically equivalent. Cell biology, says Mr. Land, is the template for man's psychological drives, and the key to understanding individual and social behavior is to be found in the behavior of atoms, molecules, and cells. Creativity, mental illness, urban decay, self-sacrifice, colonialism, revolution, sadism, beauty, and human love all thus obey Nature's command to grow or perish.
--- from book's back cover
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