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The inspiring lessons and stories from this book will stay with me and influence the work that I do.
You can see it among aging boomers... from angel investors backing socially-impactful start-ups, to second-careers in areas that matter to improving peoples' lives.
Stengel presents authoritative research and great anecdotes in a way that is both easy to comprehend and inspiring.
I like reading good business books and I love when they allude to the importance of hiring and keeping the right team. GROW by Jim Stengel has several passages I found valuable. Read morePublished 7 months ago by Jim_Roddy
Stengel is a bright marketer and made a big difference to P&G's brand management. There's nothing earth-shattering in the book, and I sense he would have benefited from better... Read morePublished 7 months ago by Jeff
This is an excellent and insightful book about what it means to develop quality brand values that permeate every aspect of a company's operations and consumer interactions. Read morePublished 7 months ago by Rodgers L. Harper
This book is about a topic I'm personally passionate about - an ideals based business. Mr Stengel has a very high opinion of himself and therefore the book is filled with anecdotes... Read morePublished 12 months ago by Kim
This book provides the same basic recommendations to enhance your business as any other with may good points. Read morePublished 16 months ago by Jimmy Z
I've always been fascinated by the linkage between culture and a company's brand strength. Jim Stengel and team have arrived at a great structure for defining various purposes... Read morePublished 17 months ago by Jennifer Beardsley
It's heartening to know that building a great business doesn't have to be about just a single bottom line. Read morePublished 17 months ago by Bernadette Jiwa
What a well thought approach to thinking about living your brand. Jim's experience and insight are invaluable. Worth your time to learn more.Published 18 months ago by MSCasady
Jim Stengel presents a very vivid case for building a business based on ideals that connect with people. Read morePublished 19 months ago by John Ellett, author, The CMO Manifesto