- ISBN-10: 0307720373
- ISBN-13: 978-0307720375
- Average Customer Review: 4.4 out of 5 stars See all reviews (20 customer reviews)
|Amazon Price||New from||Used from|
A book you can't put down.
You can see it among aging boomers... from angel investors backing socially-impactful start-ups, to second-careers in areas that matter to improving peoples' lives.
Stengel presents authoritative research and great anecdotes in a way that is both easy to comprehend and inspiring.
Must read if you are in Marketing or Advertising. #brilliantPublished 2 months ago by Anthony Franck
I like reading good business books and I love when they allude to the importance of hiring and keeping the right team. GROW by Jim Stengel has several passages I found valuable. Read morePublished 13 months ago by Jim_Roddy
Stengel is a bright marketer and made a big difference to P&G's brand management. There's nothing earth-shattering in the book, and I sense he would have benefited from better... Read morePublished 13 months ago by Jeff
This is an excellent and insightful book about what it means to develop quality brand values that permeate every aspect of a company's operations and consumer interactions. Read morePublished 13 months ago by Rodgers L. Harper
This book is about a topic I'm personally passionate about - an ideals based business. Mr Stengel has a very high opinion of himself and therefore the book is filled with anecdotes... Read morePublished 18 months ago by Kim
This book provides the same basic recommendations to enhance your business as any other with may good points. Read morePublished 22 months ago by Jimmy Z
I've always been fascinated by the linkage between culture and a company's brand strength. Jim Stengel and team have arrived at a great structure for defining various purposes... Read morePublished 23 months ago by Jennifer Beardsley
It's heartening to know that building a great business doesn't have to be about just a single bottom line. Read morePublished 23 months ago by Bernadette Jiwa