- ISBN-10: 0307720373
- ISBN-13: 978-0307720375
- Average Customer Review: 4.5 out of 5 stars See all reviews (24 customer reviews)
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Like the analogy of the tree with leaves.
Disliked the amount of name drops and dead horse beating.
Less about his high positions and titles would have been nice.
Excellent guide to excellence in marketing your brand with solid case study examples. Very inspirational for brands that are underdogs.Published 2 months ago by FC
Live through ideals that help solidify and bolsters one's brand purpose in business, but most importantly, life. Read morePublished 3 months ago by Marco Antonio Vinci
Must read if you are in Marketing or Advertising. #brilliantPublished 8 months ago by Anthony Franck
I like reading good business books and I love when they allude to the importance of hiring and keeping the right team. GROW by Jim Stengel has several passages I found valuable. Read morePublished 19 months ago by Jim_Roddy
Stengel is a bright marketer and made a big difference to P&G's brand management. There's nothing earth-shattering in the book, and I sense he would have benefited from better... Read morePublished 19 months ago by Jeff
This is an excellent and insightful book about what it means to develop quality brand values that permeate every aspect of a company's operations and consumer interactions. Read morePublished 19 months ago by Rodgers L. Harper