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Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising Hardcover – October 4, 2011

4.4 out of 5 stars 9 customer reviews

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  • Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising
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  • Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
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  • Grow to Greatness: How to build a world-class franchise system faster.
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Editorial Reviews

From the Inside Flap

Looking for a low-risk, low-capital path to astounding growth?

Experienced franchisor Shelly Sun shares practical advice and her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.

In today's economic environment, access to capital is limited, and that isn't likely to change. Successful business owners have few options for dramatically expanding their brand. Grow Smart, Risk Less describes how you can use other people's money and leverage your success for fast, profitable growth.

Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years in system-wide sales. In Grow Smart, Risk Less she describes the process she went through -- equal parts brutally grueling and enormously rewarding -- to make it happen. She will educate you on every stage of the franchising process, preparing you to make savvy business decisions that are right for your company now. You will learn how to:
  • Determine whether you have a concept worthy of franchising and how to adjust your concept if you don't
  • Assemble a professional team without wasting money
  • Adjust your business model along the way for optimum growth
  • Grow as a leader to assume the new challenges of leading a larger, more diverse organization
If you're ready for the next stage of business development, read Grow Smart, Risk Less and set yourself on the path to amazing growth.

From the Back Cover

"Expansion-minded business owners will learn a lot from Grow Smart, Risk Less. Shelly Sun correctly focuses on the importance of building unit-level economics to create a stronger foundation for accelerated franchise expansion. Learn from her experiences and from her approaches to building unit profitability to shorten the time it will take you to build your own successful franchised organization."
-- Fred DeLuca, Founder, Subway

"Grow Smart, Risk Less is a must-read for anyone considering franchising as a way to grow their business. Shelly Sun is a proven entrepreneur who shares the lessons she learned firsthand in growing BrightStar from three units to nearly three hundred in only six years. Her step-by-step guide can give any small business owner a head start in successfully expanding their business by effectively illustrating not just how to franchise but how to do it right."
-- Stuart Mathis, President, MBE/The UPS Store

"Shelly Sun has assembled a rich compilation of best practices for prospective franchisors based on her experiences building a successful franchise brand from scratch. Business leaders can learn as much from what didn't work as they can from what worked. Shelly has provided aplenty of both in a refreshingly candid and descriptive style."
--Darrell Johnson, President and CEO, FRANdata

"This is a must-read for those evaluating whether or not to franchise their existing business. It is also a valuable resource for franchising and management veterans looking for impactful strategies for developing a world-class culture of accountability, empowerment, and leadership. You'll learn implementable methods to further motivate your team and effectively align compensation with company objectives. Shelly embodies the American Dream -- discover her inspiring entrepreneurial success story."
--Catherine Monson, CEO, FastSigns
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Product Details

  • Hardcover: 240 pages
  • Publisher: Greenleaf Book Group Press (October 4, 2011)
  • Language: English
  • ISBN-10: 1608322025
  • ISBN-13: 978-1608322022
  • Product Dimensions: 8.9 x 6.2 x 1.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #248,417 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
As the owner of a small business, I am looking further down the road to see if franchising might be a viable alternative. Franchising was initially attractive because I thought it was a way to profit off your initial idea and goodwill, while leaving the daily operations to a franchisor. I discovered a lot by reading this book which turned me off from wanting to be a franchisor. First, a franchisee really seems more like business partner, and that is something I'd like to avoid. I gleaned this from Shelly's description of the pains that must be taken not to aggravate franchisees. I wish there were more time dedicated to the pros and cons of going company-owned vs. franchising. One thing that is clear is that a franchisee is much harder to terminate than a GM or manager, and I personally would like to be able to easily remove someone who was badly running one of my stores.

Another thing I didn't like about the franchise model is that it seems like you really become a seller of businesses instead of your goods or services. I really like to stay at the grassroots level and interface with customers and employees, not be in a corporate office all day looking at ROIs, etc. Shelly's book helped me realize this.

The book is nuts and bolts in nature, and there are plenty of examples from her franchise system, BrightStar. All in all, I'm glad I read it, even if it made me realize I DON'T want to be a franchisor.
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Format: Hardcover
Anyone who knows Shelly for any extended period of time, knows her tenacity, fortitude, and vision. She is a fact-based, analytical decision-maker who marks her trails with data and market intelligence. She documented her successes well and her history is detailed in this work. Any business owner with a strong, franchiseable business model should read this book to understand what it takes to win in franchising.
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Format: Hardcover Verified Purchase
Great book! Was given this book at a conference. Read it over a weekend. Will be working through the lessons and metrics for some time to come. Excellent planning and development ideas to get you where you want to go. Immediately upon completion purchased two more for some of my staff to help me implement these ideas. Highly recommend for anyone looking to get into franchising or simply trying to structure their business for growth.
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Format: Hardcover
I wish this book was on the market when we started our brand. We have a passion for what we do but I think some of the pitfalls maybe would have been avoided if I was able to think about some of the topics in the book beforehand. It is a must read for anyone on our corporate team.
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Format: Hardcover
I connected right away with Shelly. A workaholic sentenced to bed rest by her doctor while pregnant with twins, Shelly started holding weekly staff meetings in her bedroom. She also used her bed rest time productively by writing all of the company's operations manuals! From this meager beginning, with a drive for success Shelly was able to grow her company from $1 million to $100 million in five years. For those entrepreneurs who enjoy local success but who have always dreamed about growing their business to one of a larger regional, national or even international success, this book will outline step-by-step the process to evaluate the opportunity and lay out a roadmap to reaching your goals.
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