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Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising Hardcover – October 4, 2011
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From the Inside Flap
Experienced franchisor Shelly Sun shares practical advice and her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.
In today's economic environment, access to capital is limited, and that isn't likely to change. Successful business owners have few options for dramatically expanding their brand. Grow Smart, Risk Less describes how you can use other people's money and leverage your success for fast, profitable growth.
Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years in system-wide sales. In Grow Smart, Risk Less she describes the process she went through -- equal parts brutally grueling and enormously rewarding -- to make it happen. She will educate you on every stage of the franchising process, preparing you to make savvy business decisions that are right for your company now. You will learn how to:
- Determine whether you have a concept worthy of franchising and how to adjust your concept if you don't
- Assemble a professional team without wasting money
- Adjust your business model along the way for optimum growth
- Grow as a leader to assume the new challenges of leading a larger, more diverse organization
From the Back Cover
-- Fred DeLuca, Founder, Subway
"Grow Smart, Risk Less is a must-read for anyone considering franchising as a way to grow their business. Shelly Sun is a proven entrepreneur who shares the lessons she learned firsthand in growing BrightStar from three units to nearly three hundred in only six years. Her step-by-step guide can give any small business owner a head start in successfully expanding their business by effectively illustrating not just how to franchise but how to do it right."
-- Stuart Mathis, President, MBE/The UPS Store
"Shelly Sun has assembled a rich compilation of best practices for prospective franchisors based on her experiences building a successful franchise brand from scratch. Business leaders can learn as much from what didn't work as they can from what worked. Shelly has provided aplenty of both in a refreshingly candid and descriptive style."
--Darrell Johnson, President and CEO, FRANdata
"This is a must-read for those evaluating whether or not to franchise their existing business. It is also a valuable resource for franchising and management veterans looking for impactful strategies for developing a world-class culture of accountability, empowerment, and leadership. You'll learn implementable methods to further motivate your team and effectively align compensation with company objectives. Shelly embodies the American Dream -- discover her inspiring entrepreneurial success story."
--Catherine Monson, CEO, FastSigns
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Top Customer Reviews
Another thing I didn't like about the franchise model is that it seems like you really become a seller of businesses instead of your goods or services. I really like to stay at the grassroots level and interface with customers and employees, not be in a corporate office all day looking at ROIs, etc. Shelly's book helped me realize this.
The book is nuts and bolts in nature, and there are plenty of examples from her franchise system, BrightStar. All in all, I'm glad I read it, even if it made me realize I DON'T want to be a franchisor.
Most Recent Customer Reviews
I wish I had this book when I started franchising eight years ago! This book is full of very helpful "Bright Ideas" and "Pitfalls to avoid". Read morePublished on March 18, 2014 by Peter van Stralen
Very issued up tool in learning about and setting up a franchise. I'm developing a franchise and this book came in very handy for my business partner and I.Published on March 15, 2014 by Ben Thomas