Surviving start-ups is only the first stage in creating a successful business venture. Next, you need to know how to manage and grow or expand it. This book helps you do that.
Book Description
Editorial Reviews
From Publishers Weekly
In Grow Your Business, Entrepreneur magazine's "Cutting Edge" columnist Mark Henricks (Start Your Own Business; Business Plans Made Easy) clearly and deftly guides the reader through such critical issues as assessing a business's strengths; setting goals and executing a plan to get there; managing risks, finances and regulatory bureaucracy; handling stress, employees and the competition; and looking ahead to the next generation of leaders. With the recent spate of start-ups, Henricks's new book is well timed.
Copyright 2001 Cahners Business Information, Inc.
From Library Journal
Once a small business survives start-up, how does its owner manage, grow, or expand the business for it to remain a profitable enterprise? Henricks (Business Plans Made Easy), a columnist for Entrepreneur Magazine, states that "perhaps the most important factor in determining your business's growth potential is your personal attitude toward growth." This is a practical guide to small-business growth, from assessing the business to funding expansion, setting prices, establishing an online business, and selling the business. Helpful checklists are included, enabling the reader to determine such factors as current net worth and needed expansion costs. Henricks thoroughly covers various factors involved in growing a small business, including severance pay for employees and changing the company logo, among other topics. The author includes helpful referrals to agencies, such as the Small Business Administration, providing addresses and telephone numbers. This useful source offers readers a unique perspective on managing a small business. Highly recommended for public and academic collections.DLucy Heckman, St. John's Univ., Jamaica, NY
Copyright 2001 Reed Business Information, Inc.
Copyright 2001 Reed Business Information, Inc.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
A step-by-step primer for making a business thrive,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Grow Your Business (Paperback)
Mark Henricks is a long-time business columnist for Entrepreneur Magazine and with Grow Your Business has written a completely "user friendly", step-by-step primer for making a business thrive regardless of what products or services it markets. All aspects of a developing a successful business are covered including assets, advertising, customer services, business equipment and technology, venture capital, market research, employee recruitment and benefits, inventory management, profitability, taxes, and more. Practical, accessible, methodical, comprehensive, effective, Grow Your Own Business is vital and recommended reading for anyone charged with making their business a success in today's highly competitive local, regional, national, and global marketplaces.
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