Learn the 25 keys in managing the growth of a business, including identifying the company's competitive advantage, implementing a total-quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Growing & Managing A Business is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.
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Book Description
Editorial Reviews
Review
Brings important business principles as close as your headphones. -- AV Guide
You couldn’t ask for more in terms of content or organization. -- AudioFile
You couldn’t ask for more in terms of content or organization. -- AudioFile
From the Publisher
· Easy-to-follow 25-key format.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.
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More About the Author
Dr. Kathleen Allen is the author of more than 15 books in the fields of entrepreneurship and the commercialization of new technologies. As an entrepreneur, she has co-founded four companies in the areas of real estate, healthcare, and manufacturing. She has also co-founded a non-profit venture, N2TEC Institute, that advises universities and state government entities in Rural America on how to develop new technology companies. She is the director of the University of Southern California Marshall Center for Technology Commercialization where she is also a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launch their businesses. She also consults to large companies on issues related to innovation and the commercialization of new technologies. One of the topics on which she is often called to speak on is how to use the entrepreneur's mindset and skills to manage a career. She is married to an entrepreneur and they have four children, two of whom are entrepreneurs.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
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This review is from: Growing & Managing a Business: 25 Keys to Building Your Company (New York Times Pocket MBA) (Audio CD)
Generic text book MBA stuff.-worth the purchase, good leaning tool while stuck in traffic. No imagination!
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