Growing and Managing an Entrepreneurial Business [Paperback]

Kathleen R. Allen (Author)

Book Description

ISBN-10: 0395906709 | ISBN-13: 978-0395906705 | Publication Date: December 1998 | Edition: 1

Growing is designed to give students a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment.

Product Details

• Paperback: 576 pages
• Publisher: Houghton Mifflin Harcourt (HMH); 1 edition (December 1998)
• Language: English
• ISBN-10: 0395906709
• ISBN-13: 978-0395906705
• Product Dimensions: 9 x 7.4 x 1.1 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,959,691 in Books (See Top 100 in Books)

More About the Author

Dr. Kathleen Allen is the author of more than 15 books in the fields of entrepreneurship and the commercialization of new technologies. As an entrepreneur, she has co-founded four companies in the areas of real estate, healthcare, and manufacturing. She has also co-founded a non-profit venture, N2TEC Institute, that advises universities and state government entities in Rural America on how to develop new technology companies. She is the director of the University of Southern California Marshall Center for Technology Commercialization where she is also a professor of entrepreneurship. In that capacity she enjoys helping young entrepreneurs design and launch their businesses. She also consults to large companies on issues related to innovation and the commercialization of new technologies. One of the topics on which she is often called to speak on is how to use the entrepreneur's mindset and skills to manage a career. She is married to an entrepreneur and they have four children, two of whom are entrepreneurs.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars More than a business plan recipe...., March 30, 2000

By A Customer

This review is from: Growing and Managing an Entrepreneurial Business (Paperback)

This book is more than a plain business plan recipe. By accurately addressing the profile of the entrepreneur, Dr. Allen allows the potential entrepreneur to excersise a soul-searching effort to determine the presence of (or the lack of) the attributes that most entrepreneurs share. The creative process required to generate a truly entrepreneurial product or service (and not just the new same old business) is also discussed through a survey of techniques that can be applied to almost any context. Finally, the author addresses in a rigorous but in a straight-to-the-point fashion what the entrepreneur must DO and what he (her) has to WRITE in order to build a robust business plan. Eventhough the target of this book are business students (based on the text-book format adopted by the author), the text contents are universal and the discussed methods can be applied to the international context - as I did as a matter of fact. I strongly recommend this book to any person about to undertake the risky but exciting entrepreneurial endeavor.