Growing Small Businesses into Big Brands [Paperback]

Jack Sims (Author)

Book Description

Publication Date: December 2002

This book is for any company that is really interested in growing their businesses and want's to make it into a known and respected brand name that is preferred by customers who are shopping the category

Editorial Reviews

Review

Jack is a brilliant strategic thinker! -- Brian Pogee, President-GE Interlogics

The definitive book for businesses on the importance of branding to grow their businesses. -- Tom Watson,Chief Growth Officer - Omnicom

The difinitive book for small and medium sized businesses on the importance of branding to grow their businesses. -- Tom Watson - Chief Growth Officer, Omnicom

We believe in the principals in this book, we have used them and they they work! -- Lars Dupont, President-Durasol Awnings

From the Publisher

We are proud to be the publisher of "Growing small businesses into Big Brands". Jack Sims has written a book that is chock full of concepts and usable ideas that the reader will be able to use in their business the very same day.

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Product Details

• Paperback: 160 pages
• Publisher: Palm Breeze Publishing (December 2002)
• ISBN-10: 0972565809
• ISBN-13: 978-0972565806
• Product Dimensions: 8.3 x 5.5 x 0.6 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,936,402 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Solid advice, Solid effort, November 12, 2008

By 

The Marketing Guy Who Drives Sales -r (Charlottesville, VA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Growing Small Businesses into Big Brands (Paperback)

Jack has pulled together a great mix of theory and his own real-life examples in this book. His "brand to the bone" concept nicely illustrates that gaining a big share of your customers' hearts and minds is essential to gaining a larger share of their wallets, not in a deceptive way but in a way that benefits them so they willingly purchase your brand. You capture hearts and minds by being meaningfully different.

All this gets to the heart of it all. An authentic brand that delivers real value and that stands for unique benefits will be rewarded.

Don't overlook the questionnaires and checklists at the end of the book!

5.0 out of 5 stars Basic to small business succees, April 1, 2007

By 

claude whitacre "Claude Whitacre - Author" (wooster, ohio United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Growing Small Businesses into Big Brands (Paperback)

Frankly, when I bought this book, I thought "Another book about corporate branding and theory". I only bought it because Mr. Sims was going to be the Keynote speaker at a convention I was attending. I wanted to buy the book before I heard him speak. I'm glad I did. He explains how branding is what your customers think of you. It really opened my eyes. I never thought of it that way before. He also gave examples from several businesses he worked with and how he "positioned" the company in the community's perception. I can't wait for his next book so he can expand on some of these ideas.