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Growing Up Digital: The Rise of the Net Generation Paperback – June 9, 1999

ISBN-13: 063-9785311171 ISBN-10: 0071347984 Edition: New edition
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Editorial Reviews Review

Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Series: Oracle Press Series
  • Paperback: 336 pages
  • Publisher: McGraw-Hill; New edition edition (June 9, 1999)
  • Language: English
  • ISBN-10: 0071347984
  • ISBN-13: 978-0071347983
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #1,300,452 in Books (See Top 100 in Books)

More About the Author

Don is one of the world's leading authorities on innovation, media, and the economic and social impacts of technology. He is CEO of the Tapscott Group, a think tank that regularly advises business and government leaders. Don is also the Founder and Executive Director of Global Solution Networks, a multi-million dollar program investigating networked models for cooperation, problem solving and governance. In 2013, Thinkers50 listed him as the 4th most important business thinker in the world.

Don has authored or co-authored 15 books, including most recently, The Digital Economy Anniversary Edition: Rethinking Promise and Peril in the Age of Networked Intelligence (October 2014); Macrowikinomics: New Solutions for a Connected Planet (2012); Grown Up Digital (2008); and, Wikinomics: How Mass Collaboration Changes Everything (2006).

He is an Adjunct Professor of Management at the Rotman School of Management and the inaugural fellow at the Martin Prosperity Institute. In 2013, Don was appointed Chancellor of Trent University. He also plays the Hammond B3 organ in the band Men in Suits, which has raised millions of dollars for charity.

Customer Reviews

3.7 out of 5 stars

Most Helpful Customer Reviews

23 of 26 people found the following review helpful By Sandi Ford on September 26, 2000
Format: Paperback
In this book, Don Tapscott discusses the differences between the baby boomers (those born between 1946 and 1964) and the "Net Generation" (those born between 1977 and 1997). In Growing up Digital, Tapscott reminds us that boomers consists of 85 million people in the United States and Canada and then informs us that the Net Generation now encompasses 88 million people. So not only are these kids more technologically savvy than the rest of us, they outnumber us also. Tapscott states, "To them the digital technology is no more intimidating than a VCR or toaster. For the first time in history, children are more comfortable, knowledgeable and literate than their parents about an innovation central to society." With this in mind, it is probably a good thing I read this book.
Interestingly, I have two teenage children who fit into the category of Net Generation kids, but who do not have as much in common with the kids described in the book as Tapscott would lead you to believe. The children I know in this age-group are computer literate, do have cyber-dates, are quite capable of multi-tasking, completing research via the net, and ordering products on-line. However, that is where the similarity ends.
Tapscott describes a world where children work for pay creating web sites; expect to be included in the decision-making of major purchases with their parents, (because the children have been able to download the product research that their parents could not), and speak at conferences on the use of technology. I believe there are many instances in the book where Tapscott suggests a behavior that appears more precocious than intelligent. Even given this, the book is very interesting, but at times reads more like science fiction.
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16 of 18 people found the following review helpful By tudnut on December 4, 2006
Format: Paperback
As a long-time net user AND baby boomer, I found much of what Tapscott says completely wrong, be it his unscientific conclusions regarding the so-called "N-Gen" (his own invention, which I find so distasteful and misleading that I'll not use it from now on), his predictions for the future, or his dim view of the technological abilities and intelligence of the boomers.

For example:

1. He assumes that boomers will always remain behind the young when it comes to using the net. There is endless talk of the growing percentage of youthful net users, while ignoring (and thereby discounting) any corresponding growth in boomers using it. He mentions more than once that because youth "assimilated" the net whereas boomers had to learn to use it, youth has an advantage in that respect. (I suppose that some kid raised in a car and thereby "assimilating" how to drive would have a great advantage over all of us dummies who had to learn by taking driver's ed, too.) Now, I don't know how technologically adept or otherwise he might be, and some allowance must be made for the time the book was written (1998), but nowadays I've got news for him: It ain't that hard!!!

2. He stereotypes boomers as being one-dimensional and ignorant; only youth is imaginative, unselfish, open-minded and resourceful. He predicts either a terrible clash between the generations or (in the unlikely event that the boomers wake up in time to cede control to youth) something of a utopia run by the young. It's funny, but a lot of people from that generation that I've encountered hardly fit that profile (and yes, I'm talking about people online)...and I never thought I was all that closed-minded (though I'm sure his advocates would disagree after reading this).
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13 of 14 people found the following review helpful By EKnox on January 16, 2000
Format: Hardcover
Don Tapscott's " Growing Up Digital" starts out as a compelling look into how children growing up in interactive rather than passive medium will change society. However, in order to make his point he resorts to making adults sound slightly stupid and his own child sounding like a mini genius. The major points he makes in his book are good but take too long to develop and are then stated repeatedly. (I got it the first time!) He does manage to help change the perception that many kids are going in Hell in a handbasket, and at the same time makes the point that using the Internet is a positive activity. I am glad that I read the book , but do not plan on picking it up again.
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11 of 13 people found the following review helpful By Brenda Reiley on March 22, 2000
Format: Paperback
Growing Up Digital, is an intellectually stimulating book, that explains the rise of the Net Generation in comparison to the baby boomers. Don Tapscott designed this book to give the reader a real representation of how the Net Generation feels about technological advances. He was able to compare a generation that has grown up with the television, to a generation who is surrounded by this digital technology.
In today's society, children are greatly affected by the Internet and other digital technology. Tapscott goes to great lengths illustrating how this technology plays a role in their daily lives. These children that have access to the information highway are developing socially, intellectually, and cognitively much more rapidly than previous generations. They are being exposed to a communication link that is instant and cheap. For instance, a child can download homework that he/she missed from school or chat with a pen pal from Japan.
Tapscott explained that these web users are not "couch potatoes" but rather interacting with others. Tapscott not only informs the reader about the web users interactions, but also the way in which these "N-Geners" think and communicate with one another.
Don Tapscott has created some intriguing insights, which allow the reader to see the reality of the Net Generation and their advantages socially and intellectually over previous generations. Tapscott leads his readers into the compelling depths of the interactive world. I would definately recommend this book to individuals who are interested in the children of our society today.
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