Growing Your Horse Business, the first of the Good Footing Workbook series, covers understanding the business cycle, skills needed to run a horse business, tools for horse business success, and a sample business plan. Also included are worksheets to assist in developing your horse business or move it forward; business profiles that offer a true-life glimpse at people in the industry; and resources for further investigation. The workbook series is a result of questions generated by her workshops, clients, and web site.
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About the Author
Lisa Derby Oden operates Blue Ribbon Consulting founded in 1995. The consulting practice focuses on horse business and association development, marketing, leadership, and professional development for the horse industry. Oden works with clients across the US and abroad, and is a published author and speaker on issues affecting the horse business and association development. She has her BS in Animal Science with an Equine Studies specialty, and an MS in Management. Oden was the 1999 recipient of the Van Ness Award presented by the American Horse Council for outstanding service to the horse industry.
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