"A MUST READ...if you understand the Net Generation, you will understand the future."--The New York Times
"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek
"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."--The Financial Times
"Demonstrates the world-changing power of the Net Generation."--Eric Schmidt Chairman & CEO, Google
"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist
"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal
MEET THE NET GENERATION.
“No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”
—Brad Anderson, Chairman & CEO, Best Buy
“Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”
—Michael S. Dell, Chairman & CEO, Dell
“Don Tapscott nails it. A must read.”
—Richard Florida, author, Who’s Your City? and The Rise of the Creative Class
“For anyone leading a talent-based organization, Grown Up Digital is an essential read.”
—William D. Green, Chairman & CEO, Accenture
“The first guide to the land of the Net Generation that should be read both by visitors and residents alike.”
—Nicholas Negroponte, Founder & Chairman, One Laptop Per Child
“In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”
—Frederick W. Smith, Chairman, President & CEO, FedEx
“Don Tapscott is one of the world's leading cyber gurus.”
Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.
The book is a very interesting, insightful , well thought out and researched view of the NetGeners.
There *are* many useful statistics in the book but there are many claims which are backed up only by an anecdote or a quote from his children.
As a Net Gener myself, I couldn't help but wonder if Don Tapscott had been looking over my shoulder when he wrote this book.
DT comes across as smug and arrogant. At the end of the book he defends his assertions against very knowledgeable and rational people with opposing views in a nasty disrespectful... Read morePublished 8 days ago by M C
Love the references available in the book. Like charts and data. This topic changes so fast that I am trying to read everything I can on it.Published 1 month ago by psychprof
Excellent book for educators and businesses. Tapscott provides excellent examples how the world has changed and the 20th century model of teaching and working has been forever... Read morePublished 3 months ago by Dana Connell
In short, for whom is this book most suitable ? Who should read it ? The profile of the reader:
Who: Parents, teachers and marketers
Where: In North America... Read more
I like it because it help to explain how do work our children minds.
In the educational field, and taking into consideration the technological changes, it help us to... Read more
This book serves as an excellent introduction to Generation Y. Full of research and data it paints a picture of this generation that is wide ranging and very interesting. Read morePublished 15 months ago by Murray Brown
Don Tapscott's book on the "net generation" is a fairly reliable book for most purposes that someone could have for a reference book on the younger generation, but it is far from... Read morePublished on April 26, 2012 by Jonathan D. Folkerts
I can't believe how bad this book is. It is supposed to be based on a 4 MILLION dollar research project, but half the time the author has to resort to using his daughter's... Read morePublished on September 3, 2011 by James King