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Growth or Bust: Proven Turnaround Strategies to Grow Your Business Paperback – July 15, 2011

4.9 out of 5 stars 14 customer reviews

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Editorial Reviews

About the Author

Faust has worked with companies such as P&G, IBM, Monsanto, Apple, Syngenta, Bayer, and John Deere, as well as smaller closely held organizations, second- and third-generation family-owned companies, government agencies, and nonprofits. He has been an adjunct COO, a vice president of sales, advisor on company boards and an adjunct professor at the University of Cincinnati and Ohio University.
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Product Details

  • Paperback: 224 pages
  • Publisher: Career Press; 1 edition (July 15, 2011)
  • Language: English
  • ISBN-10: 1601631626
  • ISBN-13: 978-1601631626
  • Product Dimensions: 8.3 x 5.3 x 0.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,315,615 in Books (See Top 100 in Books)

More About the Author

Mark Faust Sr. is a growth and turnaround consultant, syndicated writer, professional speaker and advisor to owners and CEO's. Mark is the author of Growth or Bust! Proven Turnaround Strategies to Grow Your Business, published by Career Press. www.GrowthOrBust.com

Since 1990 Mark has run Echelon Management International a growth and turnaround consultancy. Echelon works with both leaders of successfully growing companies who want to raise the bar as well as with companies in turnaround.

Mark has worked with and interviewed many Fortune 500 CEO's and top turn around CEOs. He has also interviewed hundreds of number one sales performers and thousands of his client's top customers. The findings from these interviews and his consulting work have contributed greatly to the Echelon growth strategy process and Mark's wealth of material.

His client companies have included P&G, IBM, Monsanto, Apple, Syngenta, Bayer, John Deere as well as smaller closely held organizations, many multi-generation family owned companies, government agencies and even non-profits. He has been an adjunct COO and has sat on many company boards.

Mark immediately qualified for the Professional Speaker designation in 1994 when he joined the National Speakers Association and is a Certified Strategy & Planning facilitator and Certified Professional Consultant to Management. Mark has been an Adjunct Professor at the University of Cincinnati and Ohio University where he has worked with the MBA students, entrepreneurs and the faculty. Since 1990 Mark has been speaking to professional associations around the world on how leaders can accelerate growth.

Mark can be reached at 513.621.8000 or Mark@em1990.com

Customer Reviews

Top Customer Reviews

Format: Paperback
This book has powerful ideas that any manager at any sized company could start applying immediately. This is one of the most practical business books I've ever read. I have no doubt I will make money because I have read this book. Buy it for your entire management team. You won't be disappointed.
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Format: Paperback
Just as doctors are now better understanding the importance of treating the body as a whole instead of just one part at a time, it seems natural that businesses should do the same. In fact, this is how successful personal development works: to be successful leaders of ourselves, we need to (1) make personal innovation in each area of our lives an actual lifestyle; (2) create a compelling and inspirational vision of growth; and (3) always identify and anticipate how our behavior and attitudes will impact others (i.e., self-awareness aka marketing). Thus what Mark admonishes business to do through his holistic approach to culture change is exactly what successful people routinely do in their own lives to create an internal culture change. I'm willing to bet that the Echelon Strategy works so well is because it's how people actually work.
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Format: Paperback
The purpose of a business book for me is to read it in the evening and come in the next day with practical new ideas for how to solve problems or revitalize an activity without seeming like I'm coming in with a new "flavor of the day." Growth or Bust does this for me. We really looked at one of our service processes and this focus resulted in an innovative way to be more efficient and to leverage our service items so work isn't duplicated. Solid stuff Mr. Faust.
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Mark Faust has captured all of the complexities of organizational culture change and presented them in a concise and understandable manner. His system for creating growth through the process of innovation is brilliant. A must read for all in management and a blueprint for leaders.
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Format: Paperback
The foreword to this book describes it as a "cookbook" of approaches to really ramp up growth. It is an apt description, but it is worth expanding our understanding of what a great cookbook is if you are to appreciate how this book excels in that parallel.

There are cookbooks -- just like there are business books -- where you slavishly (and mindlessly) follow a recipe to achieve an outcome, but you learn little through that process, you have little notion of why the ingredients were there and what role they played in the flavor, texture or color of the final product. There are other business and recipe books that delve into the science of the field, array all the tools and techniques and leave you standing there going "Okay, but now how do I put all that together and actually do it?" Finally, there are business and recipe books that regale you with captivating case studies, history and even nice pictures, but have little depth.

This book is a consummate cookbook -- it blends concept with structure, ideas with process, activity with outcomes. It is not a quick read, not should it be; there is just too much here to digest in one sitting. What it does is break down and demystify these elusive grails called innovation and change and places them in the right context -- turnaround. He makes a solid case for how the energy, focus and resolve that are inherent in a turnaround effort are exactly the same qualities that underpin exceptional growth of any business, not matter its current condition.

This book will appeal to an action-oriented leader, but it should be read very deeply in the organization. Its call for a "turnaround" culture starts at the top but needs to have its own fuel and ignition throughout the organization. I think this book could be a critical touchtone or reference point throughout a company to focus its turnaround efforts and really unleash potential.
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Format: Paperback
It's inspired me to try and regroup on my overall growth strategy. I had been somewhat frozen but this clarified a plan of action steps and has helped me to focus. I am certainly going to recommend it to friends and colleagues.
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When it comes to ideas to grow your business, there are more ideas in any one of the 13 chapters than most authors put into an entire book. I am already seeing the impact of implementing ideas from Growth or Bust!
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