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Growth Champions: The Battle for Sustained Innovation Leadership [Paperback]

The Growth Agenda
2.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

April 17, 2012
Unique insights and fresh perspectives on business growth and innovation

Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?

Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.



Editorial Reviews

Review

'A concise and intriguing look at companies that have flourished during difficult economic times.' (HR, April 2012) 'Looking at the most successful growth companies of the last decade, the Growth Agenda team draws on extensive analysis, of what delivers sustained growth'. (askGrapevine HR, May 2012)

Product Details

  • Paperback: 344 pages
  • Publisher: Wiley; 2 edition (April 17, 2012)
  • Language: English
  • ISBN-10: 1119954134
  • ISBN-13: 978-1119954132
  • Product Dimensions: 6.7 x 0.6 x 8.1 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #626,844 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful
2.0 out of 5 stars Far too optimistic July 1, 2012
Format:Paperback
This reads a bit too much like a sales prospectus

There have been lots of books like this which champion currently successful companies only to see them rapidly underperform. The book `The Halo Effect' is very good at highlighting the problems with this kind of analysis.

This is quite a quick read and it can be quite inspiring. Many of the behaviours it champions probably are quite useful but you shouldn't really fall for the hype. The real reasons why certain organisations are successful are probably very different than that these types of books normally claim.
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