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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014


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Product Details

  • Paperback: 144 pages
  • Publisher: Portfolio; Reprint edition (September 30, 2014)
  • Language: English
  • ISBN-10: 1591847389
  • ISBN-13: 978-1591847380
  • Product Dimensions: 5 x 0.4 x 7.7 inches
  • Shipping Weight: 4.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (426 customer reviews)
  • Amazon Best Sellers Rank: #4,488 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
Ryan Delk, Director of Growth, Gumroad

“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
Alex Korchinski, growth hacker at Scribd

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
Patrick Vlaskovits, coauthor of The Lean Entrepreneur
 
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." 
Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
 
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.” 
Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application." 
Alex Korchinski, Director of Growth, Soma

“A must-read.”

Derek Halpern, SocialTriggers.com

About the Author

Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer.

Customer Reviews

I read the book in one sitting.
James Altucher
The book is short but explains the term (with a few examples) and it is very easy to read.
Philipp Wenger
This is an excellent introduction to Growth Hacking.
Mike Warner

Most Helpful Customer Reviews

52 of 63 people found the following review helpful By Ryan L. Stephens on September 3, 2013
Format: Kindle Edition
Once again Ryan's at the forefront of change. In Growth Hacker Marketing, he shows how the marketing game has changed forever and how marketers must learn a new mindset or risk becoming obsolete.

Here's 5 takeaways from the book that will help you stay relevant:

1.) Adopt the Growth Hacker Mindset

If you wait until your organization gives you something to market/sell, then you've probably already lost.

Growth hackers get involved during the development and design phase to ensure they help build something that people want.

Via Growth Hacker Marketing: "A growth hacker doesn't see marketing as something one does, but rather something one builds into the product itself."

This isn't about the tools (those change depending on the task); it's about "finding clarity in a world that's been dominated by gut instincts and artistic preference for far too long." (Holiday)

2.) Establish Product Market Fit

It's time to stop guessing what people want. You can't sit in your office with your colleagues discussing what would be cool or what you think potential customers would want.

Or rather, you can, but you're wasting valuable time.

A better strategy is to get a minimum viable product in front of your customers to ensure that you're meeting their needs.

Via Growth Hacker Marketing: "Product market fit is a feeling backed with data and information."

Have you ever tried to market or sell something that people didn't want and that you didn't believe in? How'd that work out for you?

3.) Make Mistakes Quickly

Via Growth Hacker Marketing: "The thing about marketers -- and, well, everyone -- is that we're wrong all the time.
Read more ›
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19 of 23 people found the following review helpful By Sandy Fischler on November 4, 2013
Format: Kindle Edition Verified Purchase
I admit it. I ordered this almost exclusively based on reading an enthusiastic review from James Altucher. That was all it took.

Best money I've ever spent (sorry, James, you've been outranked...)

I just graduated from an incubator program and we're building out our product. Ryan's book made me go back and completely re-think how to build our marketing right into the product. Anybody launching ANYTHING needs to read this book.

Build a killer product.

Build your marketing right into the product.

Build a platform to launch it on.

Test the hell out of everything.

No marketing degree necessary.
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9 of 10 people found the following review helpful By . on March 1, 2015
Format: Paperback
This book provide great tips for having a good business mindset in marketing. The key topics include: it begin with product market fit, finding your growth hack, going viral and close the loop! In addition, for advanced online marketing skills to back your marketing campaign, such as PPC, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before.Read more ›
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62 of 83 people found the following review helpful By James Altucher on September 3, 2013
Format: Kindle Edition Verified Purchase
Ryan, you just revealed all the secrets. i can't believe you did it.

Full disclosure: I hired Ryan's firm to market my last book which turned out to be a bestseller (thank you, Ryan).

That said, Ryan, you're fired.

You gave all the secrets in this book. Anyone can do it now.

I hope you come up with some new ideas but even then, this book teaches me how to come up with my own ideas for growth hacking.

I also like how you summarize how some companies growth hacked indirectly by pivoting their models. Even some of the biggest names out there. Very good examples.

And I like how you gave specifics in terms of the types of growth hacks and the ways a company can follow in the footsteps of some of these fast growing companies you mention.

I read the book in one sitting. I highly recommend it.
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Most Recent Customer Reviews


More About the Author

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator--which the Financial Times called an "astonishing, disturbing book" was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

He currently lives in Austin, Texas and writes at RyanHoliday.net, Thought Catalog and for the New York Observer.

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