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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014


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Product Details

  • Paperback: 144 pages
  • Publisher: Portfolio Trade; Reprint edition (September 30, 2014)
  • Language: English
  • ISBN-10: 1591847389
  • ISBN-13: 978-1591847380
  • Product Dimensions: 5.3 x 0.4 x 7.8 inches
  • Shipping Weight: 4.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (350 customer reviews)
  • Amazon Best Sellers Rank: #6,241 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
Ryan Delk, Director of Growth, Gumroad

“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
Alex Korchinski, growth hacker at Scribd

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
Patrick Vlaskovits, coauthor of The Lean Entrepreneur
 
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." 
Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
 
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.” 
Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application." 
Alex Korchinski, Director of Growth, Soma

“A must-read.”
Derek Halpern, SocialTriggers.com

About the Author

Ryan Holiday is the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer.

More About the Author

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator--which the Financial Times called an "astonishing, disturbing book" was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

He currently lives in Austin, Texas and writes at RyanHoliday.net, Thought Catalog and for the New York Observer.

Customer Reviews

I read the book in one sitting.
James Altucher
The book is short but explains the term (with a few examples) and it is very easy to read.
Philipp Wenger
This is an excellent introduction to Growth Hacking.
Mike Warner

Most Helpful Customer Reviews

38 of 46 people found the following review helpful By Ryan L. Stephens on September 3, 2013
Format: Kindle Edition
Once again Ryan's at the forefront of change. In Growth Hacker Marketing, he shows how the marketing game has changed forever and how marketers must learn a new mindset or risk becoming obsolete.

Here's 5 takeaways from the book that will help you stay relevant:

1.) Adopt the Growth Hacker Mindset

If you wait until your organization gives you something to market/sell, then you've probably already lost.

Growth hackers get involved during the development and design phase to ensure they help build something that people want.

Via Growth Hacker Marketing: "A growth hacker doesn't see marketing as something one does, but rather something one builds into the product itself."

This isn't about the tools (those change depending on the task); it's about "finding clarity in a world that's been dominated by gut instincts and artistic preference for far too long." (Holiday)

2.) Establish Product Market Fit

It's time to stop guessing what people want. You can't sit in your office with your colleagues discussing what would be cool or what you think potential customers would want.

Or rather, you can, but you're wasting valuable time.

A better strategy is to get a minimum viable product in front of your customers to ensure that you're meeting their needs.

Via Growth Hacker Marketing: "Product market fit is a feeling backed with data and information."

Have you ever tried to market or sell something that people didn't want and that you didn't believe in? How'd that work out for you?

3.) Make Mistakes Quickly

Via Growth Hacker Marketing: "The thing about marketers -- and, well, everyone -- is that we're wrong all the time.
Read more ›
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10 of 10 people found the following review helpful By Sandy on November 4, 2013
Format: Kindle Edition Verified Purchase
I admit it. I ordered this almost exclusively based on reading an enthusiastic review from James Altucher. That was all it took.

Best money I've ever spent (sorry, James, you've been outranked...)

I just graduated from an incubator program and we're building out our product. Ryan's book made me go back and completely re-think how to build our marketing right into the product. Anybody launching ANYTHING needs to read this book.

Build a killer product.

Build your marketing right into the product.

Build a platform to launch it on.

Test the hell out of everything.

No marketing degree necessary.
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55 of 72 people found the following review helpful By James Altucher on September 3, 2013
Format: Kindle Edition Verified Purchase
Ryan, you just revealed all the secrets. i can't believe you did it.

Full disclosure: I hired Ryan's firm to market my last book which turned out to be a bestseller (thank you, Ryan).

That said, Ryan, you're fired.

You gave all the secrets in this book. Anyone can do it now.

I hope you come up with some new ideas but even then, this book teaches me how to come up with my own ideas for growth hacking.

I also like how you summarize how some companies growth hacked indirectly by pivoting their models. Even some of the biggest names out there. Very good examples.

And I like how you gave specifics in terms of the types of growth hacks and the ways a company can follow in the footsteps of some of these fast growing companies you mention.

I read the book in one sitting. I highly recommend it.
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25 of 32 people found the following review helpful By Patrick Vlaskovits on September 3, 2013
Format: Kindle Edition Verified Purchase
It is perfectly fitting that the guy who wrote the book on media-hacking has now written the book on growth-hacking. Stemming from his experience and hacking growth creatively at American Apparel and with his clients and friends such as Tim Ferriss and folding in stories from innovative companies finding growth in innovative ways, Growth Hacker Marketing is the best way to get up to speed.
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21 of 27 people found the following review helpful By Steven A. Lowe on November 14, 2013
Format: Kindle Edition Verified Purchase
More like the forward to a primer. Don't get me wrong, there's some value in the book especially for those that have no idea what growth hacking is, but there's little here beyond a definition and a few shallow examples - and of course an offer for a paid website to learn more. The author was kind enough to include links to further reading, but the links aren't clickable. How did that get past user-experience testing?
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6 of 7 people found the following review helpful By Richard Jacobson on August 2, 2014
Format: Kindle Edition Verified Purchase
I really enjoyed this book and it definitely made me think about marketing differently. Unfortunately the main promise of the author remains unfulfilled: that you can learn the growth hacking mindset and apply it to any kind of business. I say this because all the successful examples he gives in the book have one thing in common: they are all online businesses that have membership based platforms: Hotmail, Twitter, Dropbox, Instagram, Airbnb, etc.

So if your business is a food truck, a hair salon or a roofing company, I have no idea what you could apply from this book. I actually read it looking for strategies to grow my blog readership. Even though there are a few principles that might apply, I'm going to have to work hard to connect the dots myself. The author simply makes no effort to provide any tools for anyone outside the online-platform-with-a-membership-niche. He just expects you to pick up the "mindset" from his examples of this one specific type of business model and build a bridge between his concepts and your own industry.

If he could have given a handful of examples of businesses that are very unlike Instagram but were able to apply similar strategies in the real world, this book could have been the next Guerilla Marketing. Unfortunately most people will probably be much better off reading Jay Conrad Levinson's books. However if you are building a business around an online platform that requires membership, this book is an absolute must-read. It was definitely written for you. Sadly it was only written for you.
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