Grumpy's Guide to Global Marketing for Books [Paperback]

Carolyn Mordecai (Author), Stephen Adams (Illustrator)

Book Description

Publication Date: April 2001 | ISBN-10: 0961382333 | ISBN-13: 978-0961382339

Grumpy’s Guide features global marketing techniques, motivational instruction, and awesome international contacts for publishers, authors, and publicists who want to sell more books. You can:

1. Write successful PR for the global media!
2. Launch a massive campaign for world journalists!
3. Receive hype in magazines, E-zines, and newsletters!
4. Target broadcasting networks with worldwide audiences!
5. Market to libraries everywhere!
6. Find hot tips for selling E-books and print-on-demand books!
7. Discover information on making foreign rights deals!
8. Locate international trade shows!
9. Use the appendix to network internationally with publishers’ and writers’ associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers!

Recommended by Dan Poynter, author of the Self Publishing Manual.

Editorial Reviews

About the Author

Carolyn Mordecai is the author of the reference and coffee table book Weddings, Dating & Love Customs of Cultures Worldwide, Including Royalty. This book won the Glyph Award as The Best Multicultural Book. It was recommended by World Book Encyclopedia and the American Library Association’s Booklist and the Reference Book Bulletin. She is also the author of a psychological/self-help book published by Crown Publishers in New York. An excerpt from the book was printed in Cosmopolitan magazine. Carolyn is the author of five nonfiction books, two for Crown Publishers and three for Nittany Publishers LLC. She has written many articles for national magazines.

Product Details

• Paperback: 216 pages
• Publisher: Nittany Pub (April 2001)
• Language: English
• ISBN-10: 0961382333
• ISBN-13: 978-0961382339
• Product Dimensions: 9.5 x 7.2 x 0.5 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #10,177,897 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

1.0 out of 5 stars Another Fishing Expedition..., June 4, 2001

By 

Bill Hartzell (Philadelphia, PA (USA)) - See all my reviews

This review is from: Grumpy's Guide to Global Marketing for Books (Paperback)

I should have known better when I saw this title advertised with a positive review in Dan Poynter's ezine. It's not a bad initial reference manual, but any author who's the least bit net savvy will find this rather pedestrian. There were only a few websites that I haven't seen, and there was a good reason for that! This book should be titled, "Grumpy's Personal Collection of Bookmarks." It's over priced, extremely plain in layout, and downright childish with illustrations. Somehow, Poynter offers premium ad space to this author..!

5.0 out of 5 stars For any book, CD, video or DVD marketing plan, July 4, 2001

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Grumpy's Guide to Global Marketing for Books (Paperback)

In Grumpy's Guide To Global Marketing For Books, award winning author Carolyn Mordecai reveals herself to also be a rather gifted marketeer and book promoter. Here is a compendium of insights and advice that can profitably and confidently be incorporated into any book, CD, video or DVD marketing plan with respect to writing a effective publicity release for the global media; conduct a promotional campaign designed specifically for world journalists; create and utilize hype in magazines, e-zines, and newsletters; target international broadcasting networks; making foreign rights deals; locating international trade shows; networking international with members and personnel of publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers. Every aspect of marketing internationally is covered with "user friendly" detail that will enhance any author, publicist's or small press publisher's promotion and marketing efforts. If you only have time to read one book promotion and marketing title this year, make it Carolyn Mordecai's Grumpy's Guide To Global Marketing For Books!