Customer Reviews

Grumpy's Guide to Global Marketing for Books

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I should have known better when I saw this title advertised with a positive review in Dan Poynter's ezine. It's not a bad initial reference manual, but any author who's the least bit net savvy will find this rather pedestrian. There were only a few websites that I haven't seen, and there was a good reason for that! This book should be titled, "Grumpy's Personal Collection of Bookmarks." It's over priced, extremely plain in layout, and downright childish with illustrations. Somehow, Poynter offers premium ad space to this author..!

In Grumpy's Guide To Global Marketing For Books, award winning author Carolyn Mordecai reveals herself to also be a rather gifted marketeer and book promoter. Here is a compendium of insights and advice that can profitably and confidently be incorporated into any book, CD, video or DVD marketing plan with respect to writing a effective publicity release for the global media; conduct a promotional campaign designed specifically for world journalists; create and utilize hype in magazines, e-zines, and newsletters; target international broadcasting networks; making foreign rights deals; locating international trade shows; networking international with members and personnel of publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers. Every aspect of marketing internationally is covered with "user friendly" detail that will enhance any author, publicist's or small press publisher's promotion and marketing efforts. If you only have time to read one book promotion and marketing title this year, make it Carolyn Mordecai's Grumpy's Guide To Global Marketing For Books!