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Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead
 
 
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Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead [Hardcover]

Robert Buderi (Author), Gregory T. Huang (Author)
3.8 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

May 9, 2006
Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of China today -- and of a unique partnership between the world's most famous capitalist and the world's largest communist nation that showcases what it takes to compete in the age of global innovation.

Guanxi (gwan-shee), the Chinese term for mutually beneficial relationships essential to success in the Middle Kingdom, tells the story of the juggernaut research lab that underpins Microsoft's relationship building in China. Unfurled through a gripping narrative that moves between Beijing and Microsoft headquarters in Redmond, Washington, it follows the lab's emergence as a mecca for Chinese computer-science talent -- a place where 10,000 résumés arrive in a month, written exams are farmed out to eleven cities to screen applicants, and interns sleep on cots next to their cubicles. So far, the company has invested well over $100 million and hired more than 400 of China's best and brightest to turn the outpost into an important window on the future of computing and a training ground to uplift the state of Chinese computer science -- creating dramatic payoffs for both Microsoft and its host country that are helping the company overcome many of the challenges of China.

Guanxi traces the arc of the lab's stunning success from a memo by erstwhile Microsoft visionary Nathan Myhrvold to its early days under maverick speech recognition guru Kai-Fu Lee (since plucked away by Google for some $10 million), and to its more recent tutelage under former child prodigies Ya-Qin Zhang and Harry Shum. The two China-born stars, who both attended college in their native country by the age of thirteen, have orchestrated the Beijing lab's recent emergence as an epicenter of Microsoft's intensifying battles against Google in the search wars, Nokia in the wireless arena, and Sony in graphics and entertainment.

As pundits rail about the "China threat" to U.S. competitiveness and offer often-hackneyed arguments against outsourcing, Guanxi explores the true ramifications of China's high-tech buildup -- and the means by which it can be turned to competitive advantage, in part by "insourcing" the untapped talent in the country's top universities. Sprinkled with telling observations, compelling characters, and lively anecdotes about the brilliant successes and sometimes painful stumbles of the world's most powerful software company, Guanxi is essential reading for business leaders, entrepreneurs, and technologists around the globe.

--This text refers to the Kindle Edition edition.

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Editorial Reviews

From Publishers Weekly

Many CEOs dream of tapping the future buying power of China's population, but Bill Gates had something else in mind with the creation of Microsoft Research Asia (MSRA) in 1998. Gates hoped that by setting up MSRA and funding it to the tune of over $100 million, he would buy some Chinese good will and gain access to the brightest minds available to help Microsoft compete against rivals Google, Sony and Nokia for dominance in internet search, digital entertainment and software for mobile devices. According to Buderi (Engines of Tomorrow; The Invention That Changed the World) and technology writer Huang, this investment has paid off handsomely, although there isn't a lot of wow factor to their descriptions of the innovations yielded. After long build-ups on hiring talent and meals toasting future success, the reader learns that among these new products are a Chinese dictation system, a water simulation for Xbox video games and a "universal pen" that can capture handwriting and incorporate it into computer documents. Despite its title, the book contains relatively little on the art of relationships with China, coming across instead as a hymn praising Microsoft's foresight in exploiting early the Chinese market.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Buderi and Huang weave the fascinating tale of Microsoft's research lab in China, which opened in 1998. They were given unprecedented access to those who created the lab, interviewing the numerous "players" and living among them in order to present a firsthand story of the creation of Microsoft Research Asia (MSRA) and its success in developing guanxi--or skillfully building mutually beneficial relationships, which is fundamental to business success in China. The focus of the book is one year beginning in November 2004, when the lab was at the center of Microsoft's competitive battle with Google, Nokia, and Sony. As China explodes economically, this story of Microsoft's strategy and efforts there make a compelling case study, and this book serves as excellent public relations. As Ya-Qin Zhang, vice chairman of Microsoft China, stated, "Asia will be a key battleground in the next five, ten years. Competition helps you focus, innovate, move more efficiently." Indeed, the company is clearly poised to meet those challenges. Mary Whaley
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 320 pages
  • Publisher: Simon & Schuster (May 9, 2006)
  • Language: English
  • ISBN-10: 0743273222
  • ISBN-13: 978-0743273220
  • Product Dimensions: 9.2 x 6.3 x 1.2 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,273,619 in Books (See Top 100 in Books)

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Average Customer Review
3.8 out of 5 stars (4 customer reviews)
 
 
 
 
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7 of 8 people found the following review helpful:
1.0 out of 5 stars Where's the Guanxi?!, October 22, 2006
This review is from: Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead (Hardcover)
Microsoft's PR Department couldn't have written thicker, more syrupy, praise for Microsoft. Guanxi is the chinese word for mutually beneficial relationships, it's a complex concept that involves respect, reciprocality, and a certain deference to the person with more authority. It is not covered in this book. Rather, this is a book that paints a super happy face on a long process and smooths out or ignores the rough edges. I recommend doing an Amazon search on Guanxi and reading some of the other books on business in China, like the China Dream, if you want a clearer picture of Guanxi. If you want the Disneyfied version of Microsoft's research lab, this is the book for you.
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7 of 10 people found the following review helpful:
5.0 out of 5 stars guanxi (the art of relationships), May 18, 2006
This review is from: Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead (Hardcover)
I met Buderi and Huang on their book tour, and couldn't wait to get my hands on this book. What a tale they tell, as they show how Microsoft early on, embraced the world of talent coming up through Chinese universities and turned it to the company's advantage. I especially like the stories of how young Chinese researchers just out of university found themselves in Redmond, presenting for Bill Gates.
China is hungry and rich in talent, not just markets, and this book shows why.
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7 of 10 people found the following review helpful:
5.0 out of 5 stars Essential reading on China, Microsoft, and the future of innovation, May 18, 2006
This review is from: Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead (Hardcover)
As someone keenly interested in China and the future of innovation, I gobbled up this book almost as soon as it was out. I was not disappointed. In a usually fast-moving narrative, peppered with funny stories and telling anecdotes, Buderi and Huang dive down into rich detail about the creation and evolution of Microsoft's incredibly successful Beijing research lab, and how despite several stumbles it has improved relations with Chinese government and academe. A revealing lawsuit with Google accentuates the end of the story, as Google hires away the original star behind the lab. Readers will come away with a much deeper understanding of what it takes to compete in emerging nations like China.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
universal pen, relevance verification, digital ink, assistant managing directors, associate researchers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Ya-Qin Zhang, Kai-Fu Lee, Harry Shum, Bill Gates, Rick Rashid, Microsoft Research Asia, Tsinghua University, United States, Advanced Technology Center, Dan Ling, Great Wall Plan, Windows Mobile, Jian Wang, Hsiao-Wuen Hon, Dragon Villa, Steve Ballmer, George Chen, Yaoxue Zhang, Silicon Valley, Microsoft China, Sheila Shang, Peking University, Chinese Academy of Sciences, Carnegie Mellon, Shanghai Jiaotong
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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