Customer Reviews

Guaranteed Results

5 star:		(4)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

Quick read style that I like. Concepts and processes are explained and easily implemented. Increased my sales many times over in both my former business and present. If you are doing any marketing, do your self a favor. Increase your sales by reading this book!

Guarateed Results is a GUARANTEED WINNER! This has to be the easiest and best marketing/sales book I have ever read. There are well over one hundred easy to understand and simple to implement ideas within the covers of this MARKETING TOOL! Ideas from using buttons - to - putting on effective seminars - to - becoming the expert in your field and using the media to promote you as such. Martin Baird shows us how you don't have to have a multi-million dollar ad budget to get results! This book also transcends to all professions. Anyone can use these marketing/sales methods!

If you are a novice practitioner of financial planning or a new investment advisor you may get a little out of this book. The book is a random compilation of marketing ideas and tidbits that will work for some financial advisors but most of these ideas are basic common sense (marketing and sales 101).

From an organizational standpoint this book is poorly written with no real main point or theme.

If you are an advisor learning to grow your practice there are several other books more worthwhile; put this one at the bottom of the list.

Guaranteed Results is the best book I have read on how to market a product or service. The author made it easy to find the topics that are of most interest to me without reading the whole book. This book is full of simple inexpensive marketing tips and strategies that I can use to increase sales and make better use of my marketing dollars.

The book is easy to read with lots of practical advice that can be easily implemented without much cost and effort. A must read for all small businesses that are serious about their success.