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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
 
 
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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing [Paperback]

Jay Conrad Levinson (Author), Mitch Meyerson (Author), Mary Eule Scarborough (Author)
3.8 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

July 2, 2008

Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

  • The 10 most effective Guerrilla strategies
  • Case studies of the five greatest online Guerrilla Marketing campaigns
  • How to create a high-impact website on a budget
  • Low-cost tactics for maximizing traffic
  • The 12 biggest internet marketing mistakes and how to avoid them
  • Creative tactics and cutting-edge tools that inspire customers to take action
  • Essential information on cutting-edge technology

Frequently Bought Together

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing + Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business + Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Price For All Three: $37.86

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Editorial Reviews

About the Author

JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.

MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.


Product Details

  • Paperback: 236 pages
  • Publisher: Entrepreneur Press; 1 edition (July 2, 2008)
  • Language: English
  • ISBN-10: 1599181940
  • ISBN-13: 978-1599181943
  • Product Dimensions: 9 x 7.6 x 0.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #353,966 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
21 of 22 people found the following review helpful
Overhyped piece of garbage October 13, 2008
Format:Paperback
This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.
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20 of 21 people found the following review helpful
By Steve
Format:Paperback
This was not my first book in the Guerrilla Marketing series. I have a great deal of respect for Jay Conrad Levinson. His books and his writing style hook me, they're like reading great novels, fast-paced novels at that, his books are tough to put down. I always feel like he's had about 6 cups of coffee and can't even contain his excitement when he's telling you what you need to know.

I think it is problematic when Levinson writes these books with other authors. I read GM in 30 Days which Levinson co-wrote, and that book was also a little sloppy. When Levinson is the co-writer, I don't feel the energy all the way through the book, but I do in some parts and I feel I can tell who was writing in certain sections.

So, to GM on the Internet specifically. There probably isn't much new here if you read the 4th edition of Guerilla Marketing, where Levinson starts talking about blogs, podcasts and websites, however, the ideas are discussed in more depth, a good thing for Guerrillas. The rest of the book is rather obvious if you're a Guerilla. I have not read any other Internet Marketing books, nor will I, so I'm not sure if this one is par for the course.

There were many mis-spelling and improper word uses in this book. A specific example, on page 133 there is a paragraph that starts "If you'd if you'd", so again, it's just poor oversight, probably the publisher/editor's fault, not necessarily the authors. On page 85 the word "covert" should have been "convert".

If I were to point out the most helpful part of the book, it would be the web links provided, these were decent and I have started trying to get myself familiar with the ones I had not heard of. In the section on podcasting, the authors were very specific with the directions for creating a podcast. I wasn't in front of a computer when I read that section, but I felt I could see every step. However, for all the detail there, there was not as much detail given to some areas where I personally felt I could have been enlightened, for example the sections about Search Engine Optimization, Affiliate Programs and Merchant Accounts were too short and what was there was too diffucult to comprehend.

Overall, I love the Guerrilla Marketing series. I do suggest this book because even if you're an accomplished Guerrilla, this book is a relatively quick read and could be seen as an up to date (published in 2008) refresher course. If you're not a Guerrilla, read this book, and then go back and read the main Guerrilla Marketing book and you'll be all the better for it.
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10 of 10 people found the following review helpful
Ok - but not great September 30, 2008
Format:Paperback
I guess it depends what you are looking for in this book, but a lot of the same old stuff rehashed here. Mainly relevant to "sales letter" type websites. Not ecommerce if that is what you are after.
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Most Recent Customer Reviews
"Guerrilla Marketing...Internet" - Ideas & Tactics Internet Success...
>>>..."Guerilla Marketing...Internet" is a Practical, Idea-Filled Arsenal of Marketing Tactics to Drive our Time, Energy, Knowledge & Imagination to Higher Levels & Bend our... Read more
Published 7 months ago by Michael Sykes
Covers Basic Information, Not Much In-Depth on Topics.
I've purchased this book because I was impressed with the high rating of it. After reading the book my impression was that it is geared towards entry-level, begginer person that... Read more
Published 16 months ago by Alan C.
Such a waste of time and potential
Poorly edited, uninteresting, lack of focus, needed more real life examples...this is a boring and outdated read. One of the few times I have felt I threw my money on a book. Sad.
Published 17 months ago by Not a guru
Great Small Business Marketing Tool
I am new to the marketing and publicity world, so this was one of my first books on it. I think it is an excellent resource for the novice or the expert who hasn't read any... Read more
Published 19 months ago by Terry M. Drake
Some good tips
I bought this book to help me market my book.
Survival at Starvation Lake
Survival at Starvation Lake

There are a lot of tips that do not apply but some to and... Read more
Published 20 months ago by Gary P. Hansen
Awesome resource for Online Marketers
Mitch Meyerson has done it again. This book has simple to follow, easy to implement online marketing straegies for anyone looking to develop and implement a low cost, high impact... Read more
Published 21 months ago by Joe Schlosser
Not worth your time or money
I bought this book for my on-line marketing course (graduate level) and I found this book to be a complete disappointment. Read more
Published on March 6, 2010 by Molly Woods
Great resource
Having been involved in recent years with developing our firms numerous sites([...]) I found this to be a valuable text with easy to the point "directions" as it were to make sites... Read more
Published on January 27, 2010 by Scott Roberson
Thumbs up.
This is a great guide for beginners to learn how to use the internet to market and this is key for a business to remain vital. Read more
Published on December 3, 2009 by Scarlet Singer
great advice, very straightforward
Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough set out to continue with Levinson's best-selling guerrilla marketing series and apply these principles to the... Read more
Published on October 19, 2009 by Matthew R. Nielsen
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla marketers, business criteria, direct response elements, web owners, squeeze page, marketing weapons, targeted traffic, traditional marketers, website owners, inbound links, online marketers, membership sites
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Internet Weapons, Jay Conrad Levinson, Mitch Meyerson, Jay Levinson, What's Your Guerril la Marketin, Direct Response Marketing
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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