Guerilla Marketing for the Nineties: Revised Edition [Paperback]

Jay Conrad Levinson (Author)

Book Description

ISBN-10: 0395644968 | ISBN-13: 978-0395644966 | Publication Date: September 2, 1993 | Edition: Rev&Updtd

A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

Editorial Reviews

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

• Paperback: 336 pages
• Publisher: Mariner Books; Rev&Updtd edition (September 2, 1993)
• Language: English
• ISBN-10: 0395644968
• ISBN-13: 978-0395644966
• Product Dimensions: 9 x 6 x 0.9 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,016,876 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars This is "the" marketer's bible!, November 3, 1998

By 

Starr Anderson (Independence, Virginia) - See all my reviews
(REAL NAME)   

This review is from: Guerilla Marketing for the Nineties: Revised Edition (Paperback)

This handy dandy guide gives a beginner like myself wonderful leverage in today's marketing realm. Jay gives a clue about how to market cost effectively and do it well. Go Jay!