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Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
 
 
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Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business [Audio CD]

Jay Conrad Levinson (Author)
3.9 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

April 2, 2007
Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.

These weapons will add potency to your marketing attack and substantially increase profits. They work for all types of small and medium businesses, even nonprofit organizations. Among them are fourteen powerhouse weapons for start-up businesses and five substantial lifts to already running operations. All are inexpensive to implement, and fully half of them are cost-free.



Editorial Reviews

From Library Journal

In a sequel to his Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"This very practical guide should be consulted by both practitioners and students of business." --Library Journal

Product Details

  • Audio CD
  • Publisher: Blackstone Audio Inc.; Unabridged edition (April 2, 2007)
  • Language: English
  • ISBN-10: 0786158107
  • ISBN-13: 978-0786158102
  • Product Dimensions: 6.3 x 6.7 x 1.2 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #2,693,963 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

 

Customer Reviews

17 Reviews
5 star:
 (10)
4 star:
 (1)
3 star:
 (3)
2 star:    (0)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
3.9 out of 5 stars (17 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

21 of 22 people found the following review helpful:
5.0 out of 5 stars This book should get 10 stars, November 30, 2005
When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.
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9 of 10 people found the following review helpful:
5.0 out of 5 stars GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN, December 23, 2000
By A Customer
As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!
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8 of 9 people found the following review helpful:
5.0 out of 5 stars Common sense is really not so common!, September 4, 2005
I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica
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Inside This Book (learn more)
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First Sentence:
Conventional weapons are utilized to inflict harm. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla marketing weapons, guerrilla marketing arsenal, other marketing weapons, designated guerrilla, postcard decks, guerrilla marketer, negative marketing, marketing attack, publicity contacts, telemarketing scripts, marketing newsletter, extra firepower, many guerrillas, publicity stories, marketing theme
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Weapons List, More Profits You Earn, United States
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