Customer Reviews

Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

5 star:		(10)
4 star:		(1)
3 star:		(3)
2 star:		(0)
1 star:		(3)

 

 

When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.

As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!

I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica

When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.

Jay Conrad Levinson has done it again, this book is great if you do not have alot of time or inclination to read alot of books on marketing. This book condenses much of what you need to know to effectively market your products ro services in a compact package. I highly recommend this book if you need ideas and tips that work.

For a business or proprietership this book definitely categorizes the guerilla marketing techniques so that you can make the best use of each weapon. It helped me put it all together so that I didn't put the cart before the horse. I don't have a marketing background but trying to start a business on a shoestring the 50 free weapons was a god send. His other books are great but very detailed. I couldn't see the forest for the trees. Using this book I made a marketing plan where I will be using 36 of the weapons in 30 days. Now, I understand why the mini cooper was such a huge success without a large advertising budget, using the tactics described in this book.
Thanks Jay!

Nice title, but the content is, in fact, almost what it has been done with regular marketing.
Should have a title like "Refresh yourself and face the market".

I will disclose to you at the outset that this is NOT the latest in advertising. It is a great resource, but at times you'll be reminded how much technology, networking, and business have changed since it was written. But don't let that get you down. It may help to remember how many times you've heard that Twitter and Facebook can quadruple your business, but you are left wondering "how?".

Throughout the book the ideas listed got me thinking creatively. I have been using 7 of the "starter" tools to help clients figure out where they are on their branding/identity. I think it's refreshing to find a resource that gets us thinking of something outside of the latest and greatest, and that addresses today's economic reality for small businesses. Everything in the book is either low-cost or free. And much of it can be translated into new technology. It's a great addition to your marketing or Guerrilla Marketing library.

This book gave me tremendous tools that I was able to immediately adapt and apply to my company to create long term expansion. I found the tips given by the author to be gems of wisdom unmatched by other books on the subject. He has a practical and direct way of conveying the brilliant strategies that can be understood and applied by anyone with even a mild interest in marketing. The tools given here are great stepping stones to higher success if you really take a minute to apply it to your activity. All in all a great reference and wonderful weapon in itself. I have found Levinson's viewpoint to be a very refreshing resource.

This is a good book for people who doesn't want to know about the whole Guerrilla Marketing theory, but only the weapons it uses. Besides, it is not up to date in some of the weapons. I would rather to recommend "Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers" or "Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness" all from the same autor.