Tells you how to make your Web site "stand out from the crowd" by having it listed at the top of Internet search engine lists, directories, and indexes. Contains information about cooperative creative promotions with other Web sites. Provides a checklist of ingredients of a successful Web site, plus illustrated examples of good and not-so-good designs. Features instructions on how to use "cool sites" to create incredible Web traffic. Reveals inside information on sponsoring other sites on the Web and creating effective banner ads. Offers tips on using the consumer online services (AOL, CompuServe, Prodigy, and MSN) and traditional media to promote and market your site.
