In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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More About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.
He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.
He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
5.0 out of 5 stars
Excellent book,
By A Customer
This review is from: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
9 of 12 people found the following review helpful:
5.0 out of 5 stars
Totoal outstanding for a british market,
By A Customer
This review is from: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)
When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot. Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
good book 2,
Amazon Verified Purchase(What's this?)
This review is from: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Paperback)
This book is worth the money. The tips and ideas presented are easy to follow and useful, in my opinion.
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Inside This Book
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First Sentence:
I DON'T KNOW WHY you bought this book. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla advertiser, track setter, fusion advertising, guerrilla advertising, inner amazement, marketing weapons, advertising investment, tragic words, graphic ideas, video brochure, advertising ideas, creating advertising, guerrilla marketing, creative advertising, most advertisers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leo Burnett, Big Sky, San Francisco, Green Giant, Galactic Tours, New York, The Gap, Federal Express, Irish Whiskey, John Caples, Chrysler Corporation, India Palace, Larry Chase, Merrill Lynch, Fairfax Cone, Getting Results, Howard Gossage, Keeping Your Eye, Michael Jackson, Rice Krispies, Sun Subscribe, Super Bowl, The Truth About Advertising New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I DON'T KNOW WHY you bought this book. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla advertiser, track setter, fusion advertising, guerrilla advertising, inner amazement, marketing weapons, advertising investment, tragic words, graphic ideas, video brochure, advertising ideas, creating advertising, guerrilla marketing, creative advertising, most advertisers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leo Burnett, Big Sky, San Francisco, Green Giant, Galactic Tours, New York, The Gap, Federal Express, Irish Whiskey, John Caples, Chrysler Corporation, India Palace, Larry Chase, Merrill Lynch, Fairfax Cone, Getting Results, Howard Gossage, Keeping Your Eye, Michael Jackson, Rice Krispies, Sun Subscribe, Super Bowl, The Truth About Advertising New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
33
books
cite this book:
See all 33 books citing this book
- Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson in Front Matter, and Back Matter
- Guerrilla Marketing Attack by Jay Conrad Levinson President in Front Matter, and Back Matter
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, and Back Matter
- Guerrilla Financing (Guerrilla Marketing) by Bruce J. Blechman in Front Matter
- Earning Money Without a Job: Revised for the 90s by Jay Conrad Levinson in Front Matter
See all 6 books this book cites
- How to Help Your Husband Make More Money so You Can Be a Stay-at-Home Mom by Joanne Watson on page 115, page 124, and Back Matter
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson in Front Matter, Back Matter (1), and Back Matter (2)
- Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes by Jay Conrad Levinson President in Front Matter, and Back Matter
- Guerrilla Marketing for Financial Advisors by Grant Hicks and Jay Conrad Levinson in Front Matter, and Back Matter
- Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation) by Carol L. Schroeder on page 247, and Back Matter
See all 33 books citing this book
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