Customer Reviews

Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.

When I read the book I found that it makes you learn about business in a way that was meeting you at your level.

It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.

Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!

This book is worth the money. The tips and ideas presented are easy to follow and useful, in my opinion.

The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.

This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure.