Guerrilla Advertising: Unconventional Brand Communication [Paperback]

Gavin Lucas (Author), Michael Dorrian (Author)

Book Description

Publication Date: August 10, 2006

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.

Editorial Reviews

About the Author

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.

Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.

Product Details

• Paperback: 192 pages
• Publisher: Laurence King Publishers (August 10, 2006)
• Language: English
• ISBN-10: 1856694704
• ISBN-13: 978-1856694704
• Product Dimensions: 11.7 x 9.1 x 0.7 inches
• Shipping Weight: 2.5 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #655,213 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

3.0 out of 5 stars It's nice, January 9, 2007

By 

Massimiliano Favilli "www.dammela.it" (Milan, Italy) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Advertising: Unconventional Brand Communication (Paperback)

It's a nice book. But it's just a nice selection of advertising cases to browse, it's funny to give it a look, it's cool to keep it on a table or shelves in your office. But there's little to none indeep analysis, and I didn't find it particulary useful as food for thoughts.

I do not regret buying it.

1 of 1 people found the following review helpful:

5.0 out of 5 stars OOH effectiveness, October 19, 2009

By 

Philipp Furst Buttler (Barcelona, Spain) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Guerrilla Advertising: Unconventional Brand Communication (Paperback)

Great examples of impressive outdoor campaigns. The stuff clients would like to have, even though only a few of them have the stomach to approve it. Marketing in pure status, great ideas, lots of them very inexpensive, some difficult to execute because of legal restrictions. A book to have in any library if you like effective advertising. This would be a book which would be difficult to sell over Amazon's Kindle device because of the pictures.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Good to have around, December 10, 2008

By 

Martinigirl (San Diego, CA USA) - See all my reviews

This review is from: Guerrilla Advertising: Unconventional Brand Communication (Paperback)

I agree that this book will be out of date soon but it is nice to see where this type of advertising started. Many of these were the first of it's kind and truly innovative. Nice, large photos with some explanations. I think it is a good book to keep on your bookshelf as a reference.