Customer Reviews

Guerrilla Advertising: Unconventional Brand Communication

5 star:		(5)
4 star:		(1)
3 star:		(2)
2 star:		(0)
1 star:		(0)

 

 

It's a nice book. But it's just a nice selection of advertising cases to browse, it's funny to give it a look, it's cool to keep it on a table or shelves in your office. But there's little to none indeep analysis, and I didn't find it particulary useful as food for thoughts.

I do not regret buying it.

Great examples of impressive outdoor campaigns. The stuff clients would like to have, even though only a few of them have the stomach to approve it. Marketing in pure status, great ideas, lots of them very inexpensive, some difficult to execute because of legal restrictions. A book to have in any library if you like effective advertising. This would be a book which would be difficult to sell over Amazon's Kindle device because of the pictures.

I agree that this book will be out of date soon but it is nice to see where this type of advertising started. Many of these were the first of it's kind and truly innovative. Nice, large photos with some explanations. I think it is a good book to keep on your bookshelf as a reference.

It's not bad but it'll be out dated in a few years just because the subject matter changes so quickly.

this book is great as a source of inspiration. i'm very happy with this purchase.

Advertising in it's tradional form is dying. This book gives a little bit of hope for professionals, who are worried about changing field of advertising.

Very good examples, enough pictures and clear message.

For someone who is interested in getting a full view on what unconventional means this book is simply cut-out for this exact purpose.As a person who has been in the industry for 2 years only and wants to get a more in-depth view of the advertising way of thinking and a better taste of the industry's potential future, i simply loved the book. Many different case studies, simple and concise presentations, great layout as a book and a source of getting out of the box and into the creative power of the mind.

Came in the same condition it said it would be in: new. It arrived on time and I didn't have to worry that it wasn't coming. Great service!