Guerrilla Financing (Guerrilla Marketing) [Paperback]

Bruce J. Blechman (Author), Jay Conrad Levinson (Author)

Book Description

Series: Guerrilla Marketing | Publication Date: August 20, 1992

This book offers creative financing techniques for raising money in any type of business. If you have been turned down by a bank, run out of collateral, established poor credit, or are out of money, the techniques in this book can help solve your financial problems. Non-traditional methods of achieving goals are outlined using fresh and innovative sources of financing.

Editorial Reviews

From Library Journal

Blechman, founder of the Capital Institute, and Levinson, author of Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 2/15/89), define guerrilla financing as "a step-by-step method to finance any type of business anywhere in this country, no matter what the circumstances." They describe the five steps to financing as evaluating assets, matching appropriate sources with each asset, employing guerrilla financing techniques (one chapter lists 101 such techniques), making a proper presentation to a source, and negotiating the best financing terms. The authors also discuss potential financing sources such as government financing, venture capital, and bank financing. Names and addresses of key sources are provided. Recommended for public library business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

• Paperback: 352 pages
• Publisher: Mariner Books (August 20, 1992)
• Language: English
• ISBN-10: 0395522641
• ISBN-13: 978-0395522646
• Product Dimensions: 8.7 x 5.9 x 1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,114,103 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars great book, lots of financing ideas, July 9, 1997

By A Customer

This review is from: Guerrilla Financing (Guerrilla Marketing) (Paperback)

I purchased this book and read it front to back. I put an ad in the Ft. Lauderdale Sun-Sentinel newspaper for an investor with startup capital for my business. I got immediate results. The first call has provided me with $200k working capital. Plus I must have received anoyher 10 calls after that

4 of 4 people found the following review helpful:

5.0 out of 5 stars Very Good Book, Though it May be somewhat Outdated, July 15, 2002

By 

Stacy E. Burrell "stacyburrell.blogspot.com" (Detroit, MI USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Guerrilla Financing (Guerrilla Marketing) (Paperback)

I bought this book about ten years ago and it helped spawn ideas to help purchase a business. When I bought the book, I was able to find some immediate ideas. However, the key takeaway from the book is that you must be creative sometimes in order to overcome financing obstacles. Today, most of the techniques may seem simplistic, but the core idea of being creative remains the same. If you are looking for ideas to follow, hire a consultant or accountant. If you are looking for ideas to jumpstart your thinking about financing problems, read this book, jot down techniques that draw your interest and think about how they can be used today.

4 of 4 people found the following review helpful:

3.0 out of 5 stars Didn't have immediately useful info, January 24, 2000

By A Customer

This review is from: Guerrilla Financing (Guerrilla Marketing) (Paperback)

The other Guerrilla books give hundreds of immediately useful tips. Things you can go out and do tomorrow. Ways to sneak in the back door, or fly under the radar.

Guerrilla Financing maybe should have chosen a different title, because it's more about traditional methods.