Customer Reviews

Guerrilla Financing (Guerrilla Marketing)

5 star:		(5)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(2)

 

 

I purchased this book and read it front to back. I put an ad in the Ft. Lauderdale Sun-Sentinel newspaper for an investor with startup capital for my business. I got immediate results. The first call has provided me with $200k working capital. Plus I must have received anoyher 10 calls after that

I bought this book about ten years ago and it helped spawn ideas to help purchase a business. When I bought the book, I was able to find some immediate ideas. However, the key takeaway from the book is that you must be creative sometimes in order to overcome financing obstacles. Today, most of the techniques may seem simplistic, but the core idea of being creative remains the same. If you are looking for ideas to follow, hire a consultant or accountant. If you are looking for ideas to jumpstart your thinking about financing problems, read this book, jot down techniques that draw your interest and think about how they can be used today.

The other Guerrilla books give hundreds of immediately useful tips. Things you can go out and do tomorrow. Ways to sneak in the back door, or fly under the radar.

Guerrilla Financing maybe should have chosen a different title, because it's more about traditional methods.

I bought this book in 1992 as I was starting out on my own again - after closing a business down. This meant money was very difficult to obtain. The various ideas in this book have proven invaluable in funding my business efforts. It retains pride of place in my library - although my copy is well used by now.

I bought this book to help with an internet startup. I was useless! VC has evolved and this book is way off target with respect to what VC is doing today. If you are interested in the internet do not waste you time here.

Not the in-your-face simian assault the title may suggest. Instead this book does much to unravel the mysterious threads of venture finance. Nomenclature and process are explained along with many creative strategies that empower the entrepreneur in his quest for funds. A good read for the professional venture capitalist too, if only to put their view from the pedestal in better perspective

This is a pretty basic and simplistic introduction to small business finance. Many of the "tricks" revealed in it for raising money simply will not work in the real world.

I sent a email to the book seller. I have not received a reply. I have not received my purchase.

Saw this from the LassoBucks.com site which is the biggest, or one of the biggest, online bartering sites for small-business. They are suggesting ways to really bootstrap your business with their site and with books like these!