Guerrilla Marketing In 30 Days Workbook [Paperback]

Jay Conrad Levinson (Author), Al Lautenslager (Author)

Book Description

Series: Guerrilla Marketing | Publication Date: November 6, 2006

30 Days to Success

From the father of guerrilla marketing, Jay Conrad Levinson!

This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan.

Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off.

• Hands-on interactive guide creates a custom marketing plan.
• Exercises, tasks and fill-in-the-blanks write the plan for you.
• Step-by-step instructions help you implement guerilla tactics in your own business.

Put pencil to paper and in 30 days execute time-tested marketing techniques.

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 180 pages
• Publisher: Entrepreneur Press; 1 edition (November 6, 2006)
• Language: English
• ISBN-10: 159918043X
• ISBN-13: 978-1599180434
• Product Dimensions: 10 x 8 x 0.5 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #529,608 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Use with other Guerrilla Marketing products, December 13, 2010

By 

Happy Wife (Houston, TX) - See all my reviews

Amazon Verified Purchase

This review is from: Guerrilla Marketing In 30 Days Workbook (Paperback)

This workbook is a great way to work through and keep track of your marketing plan. I recommend using it along with the Guerrilla Marketing in 30 days book. I also read the original Guerrilla Marketing book which elaborates more on types of marketing and ways to market. It is a good buy on its own, but acts predominately as an outline. Novices may require further reading, as I did.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Guerrilla Markerting, June 19, 2008

By 

J. Stiles (Houston, TX) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Guerrilla Marketing In 30 Days Workbook (Paperback)

Great common-sense ideas that everyone can use. I use the book as a gift for my favorite real estate agents as a source of inspiration.

Joe Stiles
[...]

2 of 3 people found the following review helpful:

5.0 out of 5 stars Great tool, April 5, 2007

By 

Charles E. Van Riper "charlievan" (Phoenix Az) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing In 30 Days Workbook (Paperback)

I am an independant personal trainer with a small marketing background with this book I learned a ton on things that have helped me create marketing directions for my business.
Way to go Jay and thx for the great tools!
I highly recomend this book for anyone just starting a buiness its invaluable.
Charlie
president CVRFitness