Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (Paperback)

by Jay Conrad Levinson President (Author)
Key Phrases: guerrilla marketing plan, guerrilla approach, fusion marketing, The Guerrilla Approach, Truths About Minimedia Marketing, New-Media Marketing (more...)

Editorial Reviews

Product Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Product Details

• Paperback: 384 pages
• Publisher: Mariner Books; 4 Upd Exp edition (May 22, 2007)
• Language: English
• ISBN-10: 0618785914
• ISBN-13: 978-0618785919
• Product Dimensions: 8.7 x 5.7 x 1.1 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (40 customer reviews)
• Amazon.com Sales Rank: #1,187 in Books (See Bestsellers in Books)

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  #2 in	Books > Business & Investing > Marketing & Sales > Sales & Selling > Management
  #2 in	Books > Business & Investing > Small Business & Entrepreneurship > Marketing
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Customer Reviews

Most Helpful Customer Reviews

28 of 32 people found the following review helpful:

2.0 out of 5 stars Not Exactly...... , September 15, 2008

By	James Nichol "Jimi" (West Fargo, ND) - See all my reviews

On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul and spirit of guerrilla marketing - is small business: companies with big dreams and tiny budgets." However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff.

For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, "If you're a guerrilla, these sixteen secrets are not secret to you at all." OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That's what I call a 600 pound Marketing GUERRILLA.

The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007.

Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I'll pass..

I'm not going to say that this book is without merit; it has good stuff in it if you haven't been in the sales and marketing business very long. It's a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business. If you are just starting or are unfamiliar with sales and marketing; then by all means get this book and dive in. However, the title Guerrilla Marketing implies something completely different to me than a book of general principles and tactics on the subject of marketing.

19 of 22 people found the following review helpful:

5.0 out of 5 stars The Desk Reference For Small Business Success, May 15, 2007

By	David L. Hancock "David L. Hancock" (Garden City, NY USA) - See all my reviews

No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to... I could go on, but you get the point, just read the book and you'll understand.

Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.

Thank you, Jay for updating our only Desk Reference for our successful business.

Now for more ways to achieve success and balance check out Jay's new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future

8 of 9 people found the following review helpful:

5.0 out of 5 stars Completely Updated & Revised, November 17, 2007

By	Andrew Shaffer "www.PrintisUndead.com" (Davenport, Iowa) - See all my reviews (REAL NAME)

This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!