This book provides the business user with a solid introduction to Guerilla Marketing principles and approaches to developing and executing a marketing plan. It also provides design basics and targeted tips needed for high-impact execution. Actual projects make up the majority of the book and combine PhotoDeluxe techniques with business, marketing, and design tips.
Book Description
Editorial Reviews
Amazon.com Review
Users of Adobe PhotoDeluxe, Business Edition, get a general guide to using the image editor to produce material for complete marketing campaigns. The emphasis here is on guerrilla marketing, which stresses the importance of message impact, positioning, and persistence.
First you get a guide to creating a marketing plan, and then, after a brief review of PhotoDeluxe's features, you move on to create a complete business identity via logos, business cards, stationery, brochures, letters, and Web sites. Next you learn about creating ads for magazines, newspapers, classifieds, and the yellow pages. You also plan direct-mail products, such as postcards, self-seal mailers, reminders, invitations, thank yous, and inserts. Other topics include online marketing, flyers, product sheets, signs, and holiday cards.
Much of the advice focuses on general tips for creating good ads and for using messages and media that are relevant to your needs. "How To" sidebars give you tips on PhotoDeluxe itself. For example, you learn how to perform tasks such as placing text over a photo, picking the right colors for your ad, and overlapping text entries. A CD-ROM contains business templates, fonts, and photos, as well as a full version of Adobe PhotoDeluxe, Business Edition. --Kathleen Caster
From the Back Cover
This book provides the business user with a solid introduction to Guerilla Marketing principles and approaches to developing and executing a marketing plan. It also provides design basics and targeted tips needed for high-impact execution. Actual projects make up the majority of the book and combine PhotoDeluxe techniques with business, marketing, and design tips.
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More About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.
He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.
He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.
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Most Helpful Customer Reviews
0 of 1 people found the following review helpful:
4.0 out of 5 stars
Warning! This is book not Mac compatible!,
By John Ekin (Orlando, FL) - See all my reviews
This review is from: Guerrilla Marketing with Adobe PhotoDeluxe Business Edition (Paperback)
I read and very much enjoyed this entire book.. for PC'ers I would highly recommend it if the included program works as well as the book's descriptions.When I tried to load the program I found it was NOT Mac compatible. Since I have the Mac home version of PhotoDeluxe I assumed that it would work fine. Nowhere on the publication are system requirements specified. I contacted both Adobe and the publisher and neither was especially concerned. Mac fans may wish to contact Adobe and encourage them to release all their products in both formats to avoid this in the future. Good luck!
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