Guerrilla Marketing Attack [Paperback]

Jay Conrad Levinson President (Author)

Book Description

Series: Guerrilla Marketing | Publication Date: February 20, 1989

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Editorial Reviews

From Library Journal

In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described "a new way of marketing your goods and services--relying on your time, energy, and imagination rather than your bottomless marketing budget (most likely you don't have one anyway)." Here he discusses new strategies and tactics to use in marketing campaigns of small- to medium-sized businesses. Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the "100 Guerrilla Marketing Weapons." Highly recommended to business libraries.
- Lucy Heckman, St. John's Univ., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

• Paperback: 208 pages
• Publisher: Mariner Books (February 20, 1989)
• Language: English
• ISBN-10: 0395502209
• ISBN-13: 978-0395502204
• Product Dimensions: 9.1 x 6 x 0.5 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #422,981 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Very Insightful Tools and Ideas, July 7, 2000

By 

Michael Delaware - See all my reviews

This review is from: Guerrilla Marketing Attack (Paperback)

The entire collection of Guerilla Marketing books are fantastic resources for ideas and strategies to climb the mountain of your industry. I found these books to be very insightful and useful. I read this book a few years ago and managed to boom my business by applying many of the bright ideas presented by this author. It's actually one of the better ones in the series. Everyone in business should indulge themselves in these books. They are a goldmine of information.

10 of 12 people found the following review helpful:

1.0 out of 5 stars Buy Guerrilla Marketing instead, November 4, 2001

By 

Rehan yar Khan "RyK" (Bombay, India) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing Attack (Paperback)

In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !
Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.
It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as the title suggest, just summaries of the ideas and points covered in Guerrilla Marketing
J. C. Levinson has done his name the worse by releasing Guerrilla Marketing Attack.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Superb Book! Use it to stand out in the crowd, November 27, 2001

By 

"henriainai" (Berkeley, CA USA) - See all my reviews

This review is from: Guerrilla Marketing Attack (Paperback)

The list of 100 things to do is a great starting point for your marketing attack. If you are a business owner, a marketing specialist, or anyone in the customer oriented business, and you have not had the chance to read this book yet, get it now. It is a bargain for any one who has the urge to make each and every day count in making a company better. It is loaded with insightful ideas that are very BASIC but if implemented sure to enhance the value of your company. For instance, do you know WHERE you should be spending (allocating) your Advertising budget? Do you know what to do with a prospect that becomes an actual customer? Do you know how much time it takes for an advertisment to actually have any effect? All the answers to these basic questions are in this book.