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Jay Conrad Levinsons Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energyinstead of moneyto get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
"Wow! If youre the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone whos serious about being a consultant."
Seth Godin, author of Free Prize Inside
"Great consultants dont just talk about marketing, they do itevery day. Thats why they win. Follow the marketing advice in this book, and youll outsell, outperform, and outlast your competitors."
Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar
"Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics."
Harry Mills, author of The Rainmakers Toolkit and Artful Persuasion
This book is now a decade old - ancient, in terms of some of the Internet-related content. Plenty of trends in 2005 turned out to be past-tense in 2006. Read morePublished 2 months ago by Adina
Too basic, only the part of doing interviews in the Media and publish your book were somehow interesting but still too general. Read morePublished 4 months ago by MauricioMMT
It's a excellent book. A necessary tool kit for consultants. Wonderful examples. The author really knows the business consultant word.Published 10 months ago by Roger
De facto marketing bible
People doing consulting for a living should read this book. The author calls out some myths around branding. Read more
While this book is a number of years old, it still has many of the basic principles that continue to apply today. Read morePublished on August 19, 2009 by T. Dulaney
As recently hired employee to a consulting firm, I realized that their was a lot the firm was not doing when it came to marketing. Read morePublished on March 5, 2009 by Trevor Smith
I have spent 28 years as a consultant, 15 of these at a large firm (The MAC Group/Gemini Consulting, where I was a Senior Vice President) and the rest running my own boutique. Read morePublished on February 18, 2009 by Andrew Sobel
This book is very thorough and gives you the foundation to really market your consulting business and maintain that competitive edge over your competition. Read morePublished on November 8, 2008 by T. Storey
This fabulous book is akin to my own book "The Expert's Edge" in terms of the advice it gives. It lays out what consultants need to do to get ahead of their competitors and to... Read morePublished on September 29, 2008 by Ken Lizotte