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Guerrilla Marketing During Tough Times (Guerilla Marketing Press)

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Many years ago Jay Levinson stunned the marketing world with his book 'Guerrilla Marketing.' For the first time a marketing profesional wrote a simple to understand, easy to follow, book that laid out things that a small company with a small marketing budget could do to compete for a share of the marketplace. I bought a copy for everyone in my marketing department.

Since then he has continually expanded and kept this concept up to date. All in all he has written some 29 books. The content of these books are much the same, but specialized to individual situations and brought up to date. I haven't read all of them, but buy one every few years to keep up to date and especially when the book is aimed at the problem I was having at the time. Rarely (maybe never) did I find that I didn't pick up some new idea that completely justified the low cost of the book.

This book is part of that series. It's specialization is in the title, about tough times. I don't know if these are tough times or not. Generally speaking at any time some companies, some industries are having a tough time, others are not. The key is to be one of the companies that is having a good time, even if you are in an industry that is having tough times.

As part of tough times, this book talks about effectively using things like e-mail (free to send out) and building relationships that will cement customer relationships when times are good again.

This book won't take you long to read, and the techniques he talks about just may give you a good idea.

Title of Book: Guerrilla Marketing

Author: Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books.

Publisher: Morgan James Publishing (November 15, 2005)

Language: English
ISBN-10: 1933596104
ISBN-13: 978-1933596105
Product Dimensions: 9 x 6.1 x 0.4 inches
Shipping Weight: 8.5 ounces (View shipping rates and policies)
Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
Amazon Bestsellers Rank: #1,698,606 in Books (See Top 100 in Books)
Jay Conrad Levinson published this book In 2006. To think that back in 2006, he would know more "marketing in touch times" that would become a benefit for 2011 is amazing.

Facts:

His books are written in 41 languages
He taught for 10 years at the University of California in Berkeley.
Writes online columns for:

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Here is what I gathered in my notes as I read and highlighted important parts of his book:

Seek profits from current customers. sell to existing clients).
Follow up with each client once you have them.
If someone knows you they will open your mail sent to them or their "snail" mail vs. if they do not know you.
Follow up by phone calls, emails, mailings
Think of "Additional Services" you can offer your current clients.
Clients want VALUE! Give them a "Money Back Guarantee."
If you give a 1 month guarantee you will probably get clients who want a "refund."
If you give a 6 month guarantee you will get a "less returns" because there is no rush.
If you give a 1 Year guarantee you get almost "0' returns.
LIFETIME Guarantee is the #1 best because
No pressure
No stress for free return
Client feels better
Clients will TRUST you
The way you answer your phone and how fast will gain credibility. Most people or clients do not want to be put on "HOLD." I don't know about you but I am sick of the "Press 1 for this Press 2 for that."
The author talks about "SETH GODIN" and he is a mighty powerful man!

Seth suggests that you treat your clients with Royalty. Acknowledge that you appreciate "their' business by treating each client "special." If you are speaking to your client, zone into the client and if the room is busy and loud, make sure you are so focused on your current client that client knows you care.

KEY: Most businesses LOSE clients by "ignoring them."

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There is so much more in the book that I highly recommend it. I get all of my books through [...]

Jackie Paulson © 2011 All Rights Reserved

When times seem a little tight, there is no better resource than Guerrilla Marketing. And Guerrilla Marketing During Tough Times is the emergency manual.

A fast and easy read of 12 chapters with action plans and accountability after each chapter. Use it, learn it, trust it and don't fear the tough times, they will pass.

For great case studies about those who are using Guerrilla Marketing check out... Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring.