Guerrilla Marketing for Financial Advisors [Paperback]

Grant Hicks and Jay Conrad Levinson (Author)

Book Description

Publication Date: July 6, 2006

Over forty ways to leave your marketing miseries behind. Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you make more as a financial advisor than you ever thought possible.

Editorial Reviews

About the Author

Grant's background includes building up a financial planning firm from twenty advisors to over sixty advisors in three years. He personally built up a book of business rapidly from one million to over forty million under management in just over two years. He won the best ideas contest in 2001 for Canadian financial advisors for his innovative marketing ideas and was featured across Canada at the Advisors Forums and in Advisors Edge, Canada's magazine for financial professionals. His ideas have also appeared on Advisor.ca, a Canadian advisors marketing and business building website.

Grant speaks to audiences of financial advisors, mutual fund wholesalers and insurance professionals on a regular basis about how to build your business through his marketing ideas. His website is a virtual search engine for marketing for investment professionals and the financial industry with hundreds of links to the best marketing ideas and speakers in the industry today.

Grant writes a weekly column on financial topics in his hometown newspaper in Parksville, British Columbia. He is married with two children. Grant played professional hockey in Europe, before starting a career in the financial services industry in 1989.

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 29 other business books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 39 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, an Internet website, and a breakthrough online marketing advancement called The Guerrilla Marketing Network, a marketing support system for small business, a way for business owners to spend less, get more, and achieve substantial profits.

Product Details

• Paperback: 294 pages
• Publisher: Trafford Publishing (July 6, 2006)
• Language: English
• ISBN-10: 1412003997
• ISBN-13: 978-1412003995
• Product Dimensions: 8.9 x 5.8 x 0.7 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #949,466 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

20 of 23 people found the following review helpful:

1.0 out of 5 stars No Ideas...The other reviewers must be friends of the authors! I wish half a star was an option., July 25, 2007

By 

James Wetherald "JIMMER" (San Diego) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing for Financial Advisors (Paperback)

This book offers no marketing tactics. It stresses honesty and friends. THANKS GUYS...That helps. DO NOT BUY THIS BOOK. IT IS A WASTE OF MONEY! I can sum up the entire book in this next two sentences. "Our real marketing thoughts will be in our next book. This book is basically a teaser (like a movie preview), with no information and an exciting title."

17 of 22 people found the following review helpful:

5.0 out of 5 stars Valuable advice for any profit-oriented business owner, November 13, 2003

By 

Roger C. Parker "Roger shows authors how to d... (Dover, NH) - See all my reviews
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This review is from: Guerrilla Marketing for Financial Advisors (Paperback)

Grant Hick's Guerrilla Marketing for Financial Advisors, should be considered "required reading" for just about anyone starting or expanding their business.

Grant does an outstanding job of synthesizing the basic beliefs and techniques of Guerrilla Marketing and brings them to life by showing how they apply to a specific occupation.

This an excellently "voiced" book. Grant's text is interrupted at numerous points by comments from Jay Conrad Levinson, the father of Guerrilla Marketing. These "back and forth" comments add an additional level of interest to the book, showing where Grant has advanced the knowledge-base of Guerrilla Marketing.

Whether you're a financial advisor, or the owner of any type of service-oriented business, you'll find Guerrilla Marketing for Financial Advisors to be a valuable and rewarding investment in your future--and your future profitability.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A MUST READ for Financial Advisors, March 3, 2007

By 

Wendy N. Kenney "Entrepreneur, Speaker, Author" (Phoenix, AZ) - See all my reviews
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Amazon Verified Purchase

This review is from: Guerrilla Marketing for Financial Advisors (Paperback)

I have implemented several of the ideas in Grant's book and my practice is booming. I have prospects calling me! What more can I say?