Customer Reviews

Guerrilla Marketing for Financial Advisors

5 star:		(5)
4 star:		(0)
3 star:		(2)
2 star:		(0)
1 star:		(1)

 

 

This book offers no marketing tactics. It stresses honesty and friends. THANKS GUYS...That helps. DO NOT BUY THIS BOOK. IT IS A WASTE OF MONEY! I can sum up the entire book in this next two sentences. "Our real marketing thoughts will be in our next book. This book is basically a teaser (like a movie preview), with no information and an exciting title."

Grant Hick's Guerrilla Marketing for Financial Advisors, should be considered "required reading" for just about anyone starting or expanding their business.

Grant does an outstanding job of synthesizing the basic beliefs and techniques of Guerrilla Marketing and brings them to life by showing how they apply to a specific occupation.

This an excellently "voiced" book. Grant's text is interrupted at numerous points by comments from Jay Conrad Levinson, the father of Guerrilla Marketing. These "back and forth" comments add an additional level of interest to the book, showing where Grant has advanced the knowledge-base of Guerrilla Marketing.

Whether you're a financial advisor, or the owner of any type of service-oriented business, you'll find Guerrilla Marketing for Financial Advisors to be a valuable and rewarding investment in your future--and your future profitability.

I have implemented several of the ideas in Grant's book and my practice is booming. I have prospects calling me! What more can I say?

Guerrilla Marketing is a book filled with good information, but a lot of common sense info. The series is over-rated.

I am an experienced Investment Advisor and thought that this book was an excellent read. I really enjoy how it provided many real-life examples and not just theory.

A beginner would also find this book useful.

I have read numerous publications on building a successful financial planning practice. This is one of the better ones out there. This book is not only great at showing you creative and different ways to market your services, but also helps you put together a business plan and marketing plan that focuses on marketing. Some of the suggestions are brilliant and will definately help set you apart from the "typical" advisor. This is a great book to have close-by, and one that should definately be reviewed when creating your annual marketing plan.

I am very disappointed with the small type and lack of space in this edition. There is no space for notes and I am looking for a micro highlighter. A good example of why I am thinking of going to E books. I use these books with clients and it is important for them to have spaces for notes, etc.

Good ideas for someone to think of if you want to start a business or already have one.