Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) [Paperback]

Jay Conrad Levinson (Author), Mitch Meyerson (Author), Mark Victor Hansen (Foreword)

Book Description

Series: Guerilla Marketing Press | Publication Date: August 1, 2008

Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

Editorial Reviews

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Mitch Meyerson is the author of eight books including Mastering Online Marketingand creatorof four groundbreaking Internet based programs including the GuerrillaMarketing Coaching Program. He is an Internationally recognized business expertand has appeared on Oprah. www.mitchmeyerson.com

MARK VICTOR HANSEN is a professional speaker who has taught success strategies to millions of people. He has appeared on CNN, Eye to Eye and Oprah, and has been featured in national magazines and newspapers including Entrepreneur, Success, Time and U.S. News & World Report. He has authored Future Diary, How to Achieve Total Prosperity and The Miracle of Tithing and coauthored the bestselling Chicken Soup for the Soul series.

Product Details

• Paperback: 300 pages
• Publisher: Morgan James Publishing (August 1, 2008)
• Language: English
• ISBN-10: 1600373771
• ISBN-13: 978-1600373770
• Product Dimensions: 9.3 x 6.2 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #1,095,288 in Books (See Top 100 in Books)

More About the Author

Mitch Meyerson is a speaker, consultant and author. Over the last 25 years he has helped thousands of people across the globe break through barriers and create the personal and professional lives they desire.

He is the author of nine personal and business development books that appear in 24 languages and he has been the featured expert on the Oprah Winfrey show.

Mitch founded three groundbreaking Internet programs: The Guerrilla Marketing Coach Certification Program which has Certified over 350 Guerrilla Marketing Coaches worldwide, The 90 Day Product Factory and World Class Speaking. He is also a musician/songwriter.

His website is http://www.MasteringOnlineMarketing.com

Customer Reviews

Most Helpful Customer Reviews

11 of 14 people found the following review helpful:

1.0 out of 5 stars Look carefully if you are considering buying this book, February 2, 2009

By 

Ron (California) - See all my reviews

This review is from: Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) (Paperback)

I got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.

So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.

If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Must Have Business Resource, December 22, 2008

By 

Richard Zeoli (New York, NY) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) (Paperback)

This book is truly a must have resource. The strategies offered in these pages are simply invaluable whether you are an entrepreneur or the marketing director of a large firm. The book offers tips from some of the leading marketing experts who have been there and done it, and now want to pass on their ideas to us. The book is easy to read yet offers a wealth of information at a very affordable price. I am recommending this book to everyone I know.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A must read for small business owners!, September 24, 2008

By 

Mark A. Bove "gettingthewordout.com" (NY) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) (Paperback)

Guerrilla Marketing on the Frontlines. What a great book! Best book to date on Guerrilla Marketing!!. As a marketing consultant to small business owners myself I am going to insist that all of my clients now own a copy of this book.

Mark Bove'
www.gettingthewordout.com