Customer Reviews

Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press)

5 star:		(11)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.

So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.

If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.

This book is truly a must have resource. The strategies offered in these pages are simply invaluable whether you are an entrepreneur or the marketing director of a large firm. The book offers tips from some of the leading marketing experts who have been there and done it, and now want to pass on their ideas to us. The book is easy to read yet offers a wealth of information at a very affordable price. I am recommending this book to everyone I know.

Guerrilla Marketing on the Frontlines. What a great book! Best book to date on Guerrilla Marketing!!. As a marketing consultant to small business owners myself I am going to insist that all of my clients now own a copy of this book.

Mark Bove'
www.gettingthewordout.com

This is one of the best books I've read in terms of proven, easy to execute marketing strategies for businesses. My copy is already dog-eared and highlighted! I am recommending this book to all of my fellow business owners and entrepreneurs.

"Guerrilla Marketing On The Front Lines"Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring has been receiving great feedback from professionals.

" I loved this book, and it was easy for someone without a marketing background to follow." MJ

It's great to have a chapter in a book- that when you walk into a place of business, the manager states, "wow, I am really enjoying this book you have a chapter in!"

Business owners are enjoying it, because they can read it in sections as time permits and still acquire valuable information from it.

Wow! Not only does the latest guerrilla marketing book feature dozens of low-cost, high-impact strategies from experts in the field, it also highlights real-world case studies that will inspire you to take action. Entrepreneurs, educators and marketing managers at small, medium and large businesses and non-profits will definitely want to have this among their reference books as it's chock full of actionable tips and tactics guaranteed to skyrocket success. Another winner from Jay Conrad Levinson and Mitch Meyerson!

This is the book every business has been waiting for; every chapter will empower your business to break free from where they are now. This is a how to manual for success and can take any business from good to great. This is a silver bullet for any business arsenal and will allow anyone to tap into marketing secrets never available to a business owner in the past. Kip G. business coach

As a long-time international marketer, I read the "biggies" when they come out. Of course I picked up Levinson and Meyerson's latest, and I am impressed impressed impressed... great content including chapters featuring case studies on everything from adopting a guerrilla mindset to dreaming big to writing copy. This latest book in the guerrilla family is like an encylopedia, but fun to read. Any size business will gain actionable ideas from it.

This is one of the most comprehensive marketing books I have read, and trust me...I have read about 200 marketing books. I purchased a few copies for three top business leaders in my community, and they are calling wanting to know how to buy the book in volume. Each chapter is jam packed with stories, strategies and quotes that are bound to keep you totally engaged. Don't just pick up one copy...go ahead and pick up 10, and hand them out as gifts. Your clients and colleagues will thank you forever!

Chapter 33 -- Guerrilla Marketing 2.0 on the Web -- was worth the investment in this book. It's the best explanation I've seen to date about social media and what we, as guerrilla marketers, must really know about the dizzying array of web-based marketing tools that are available. I'm overhauling my marketing plan with this info. And I'm sending a copy of this book to all of my entrepreneurial friends.