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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet 1st Edition

14 customer reviews
ISBN-13: 978-0470409510
ISBN-10: 0470409517
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About the Author

Jay Conrad Levinson released the first of more than sixty Guerrilla Marketing books in 1984, after a long corporate marketing career. A household name in the marketing world, he's sold more than twenty million books. For more information, go to www.gmarketing.com.

Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a fifteen-year-old high school student). A world-renowned copywriter, marketing consultant, and award-winning author, he has participated actively in several major environmental and social change movements. This is his eighth book. For more information, go to www.shelhorowitz.com.

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Product Details

  • Paperback: 236 pages
  • Publisher: Wiley; 1 edition (January 26, 2010)
  • Language: English
  • ISBN-10: 0470409517
  • ISBN-13: 978-0470409510
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,328,516 in Books (See Top 100 in Books)

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Format: Paperback
The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.
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1 of 1 people found the following review helpful By Lauri Flaquer on February 3, 2014
Format: Paperback
As a marketing professional, I could not recommend Shel Horowitz's Guerrilla Marketing Goes Green more highly. It's a great book chock full of tips that any business owner can use to save money and boost response immediately. And the biggest reason this book is on my client must read list is because Shel shares a personal story of how he used the marketing skills he shares in the book to build a movement and save a mountain. That story has many of the elements that I strive to instill in my clients, including all-out massive action. Every business owner needs that!
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4 of 6 people found the following review helpful By Janet Perry VINE VOICE on June 2, 2010
Format: Paperback
I feel as if this book is mistitled. While it is about "green" as a trend in business and how to use that trend to help your business, it really isn't just about that.

Instead it ties up several trends of growing influence in the business world, namely social responsibility, corporate charity, working conditions, and environmentalism, to show hows businesses that act in these ways (or say they do) do better as businesses than ones who do not.

In a business handbook, the fact that these statistics and trends aren't questioned isn't important. Nor is the fact that using "ethics" to cover all this stuff is somewhat stretching the meaning of the word. It isn't even particularly relevant that they seem to be accepting what people say and not what they do.

What is important, it that this book is a good summary of many ideas current in sales and marketing. Each chapter talks about a particular aspect, such as relationship marketing, describes it and gives you ideas and action items for you to apply it to your own business.

That's good and there is much food for thought here. But if you are looking for the clear cut,do this, ideas of many of the earlier Guerilla Marketing books here, you won't find them. With this book you will need to look inside yourself and your business to find your own answers.
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2 of 3 people found the following review helpful By Justin Hitt on February 4, 2010
Format: Paperback
Every year I've done at least one non-profit campaign as part of pro bono, but had not considered the impact of using marketing to advance green initiatives as they were presented in this book.

Packed with practical examples on how ethical marketing can go past the corporate walls to make real impact (and make money.) Rather than just talking about how green your company is (in manufacturing process, recycling, or use of materials), your marketing can impact lasting social change.

Shel may not have known then when he sent over a review copy, but I'm a big supporter of alternative energies, primarily bio-fuel, and regional organic farming. His lobster story (pg. 163) may be a good idea for small biofuel producers, even organic micro-farms by letting customer own a piece of the result.

I can see myself revisiting case studies presented, especially since book notes include links to referenced guerrilla marketing ideas. Don't want to make you think this is a tree-hugger book, it includes practical marketing you can use in your business. But ...

Even if you were "green" before it was cool, you can appreciate this approach for profits and planet. Book goes a long way towards growing a business and being sustainable. Highly recommended.
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Format: Paperback
In Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Shel Horowitz does a fine job offering a host of methods of not just using green as a sustainable approach of growing a business towards optimal profitability in furtherance of an ecologically sustainable world. But he also shows how combining one's personal passion in protecting and even repairing our delicate planet pro bono can buttress one's personal and professional brand.

I'm impressed with his personal anecdotes of preventing wonton destruction in his own neck of the woods in MA where he lives. I know the feeling of success in that regard in my own work consulting on rainforest conservation efforts. I also want to thank his co-author Jay Conrad Levinson, whom I contacted about this very issue back in 1999 and got a quick note back in support of these efforts.

It goes to show that growing a business with guerrilla tactics isn't just about working smart. Also, it's about one's spiritual intention of leaving the planet in a preserved or even better place than we inherited it while simultaneously turning a profit and enjoying an abundant life in our livelihoods.
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