Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet [Paperback]

Jay Conrad Levinson (Author), Shel Horowitz (Author)

Book Description

Publication Date: January 26, 2010 | ISBN-10: 0470409517 | ISBN-13: 978-0470409510 | Edition: 1

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!

Learn to:

• Slash marketing costs and boost profits by making your business as green and ethical as possible

• Easily turn your customers, suppliers, and even competitors into your unofficial sales force

• Understand how to turn business acquaintances into powerful joint-venture partners

• Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing

• Harness the Magic Triangle and the Abundance Principle to skyrocket to success

Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.

"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."

— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy

"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."
—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

Editorial Reviews

About the Author

Jay Conrad Levinson released the first of more than sixty Guerrilla Marketing books in 1984, after a long corporate marketing career. A household name in the marketing world, he's sold more than twenty million books. For more information, go to www.gmarketing.com.

Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a fifteen-year-old high school student). A world-renowned copywriter, marketing consultant, and award-winning author, he has participated actively in several major environmental and social change movements. This is his eighth book. For more information, go to www.shelhorowitz.com.

Product Details

• Paperback: 236 pages
• Publisher: Wiley; 1 edition (January 26, 2010)
• Language: English
• ISBN-10: 0470409517
• ISBN-13: 978-0470409510
• Product Dimensions: 6.1 x 0.7 x 9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #236,248 in Books (See Top 100 in Books)
  • #75 in Books > Science & Math > Environment > Environmentalism

Most Helpful Customer Reviews

4 of 5 people found the following review helpful

3.0 out of 5 stars Good business handbook, plugged into current trends June 2, 2010

By Janet Perry VINE™ VOICE

Format:Paperback

I feel as if this book is mistitled. While it is about "green" as a trend in business and how to use that trend to help your business, it really isn't just about that.

Instead it ties up several trends of growing influence in the business world, namely social responsibility, corporate charity, working conditions, and environmentalism, to show hows businesses that act in these ways (or say they do) do better as businesses than ones who do not.

In a business handbook, the fact that these statistics and trends aren't questioned isn't important. Nor is the fact that using "ethics" to cover all this stuff is somewhat stretching the meaning of the word. It isn't even particularly relevant that they seem to be accepting what people say and not what they do.

What is important, it that this book is a good summary of many ideas current in sales and marketing. Each chapter talks about a particular aspect, such as relationship marketing, describes it and gives you ideas and action items for you to apply it to your own business.

That's good and there is much food for thought here. But if you are looking for the clear cut,do this, ideas of many of the earlier Guerilla Marketing books here, you won't find them. With this book you will need to look inside yourself and your business to find your own answers.

2 of 3 people found the following review helpful

5.0 out of 5 stars A compendium of insightful commentary and sound advice for the entrepreneur and small business owner November 14, 2010

By Midwest Book Review

Format:Paperback

The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.

2 of 3 people found the following review helpful

5.0 out of 5 stars Marketing for a sustainable business that promotes common good February 4, 2010

By Justin Hitt

Format:Paperback

Every year I've done at least one non-profit campaign as part of pro bono, but had not considered the impact of using marketing to advance green initiatives as they were presented in this book.

Packed with practical examples on how ethical marketing can go past the corporate walls to make real impact (and make money.) Rather than just talking about how green your company is (in manufacturing process, recycling, or use of materials), your marketing can impact lasting social change.

Shel may not have known then when he sent over a review copy, but I'm a big supporter of alternative energies, primarily bio-fuel, and regional organic farming. His lobster story (pg. 163) may be a good idea for small biofuel producers, even organic micro-farms by letting customer own a piece of the result.

I can see myself revisiting case studies presented, especially since book notes include links to referenced guerrilla marketing ideas. Don't want to make you think this is a tree-hugger book, it includes practical marketing you can use in your business. But ...

Even if you were "green" before it was cool, you can appreciate this approach for profits and planet. Book goes a long way towards growing a business and being sustainable. Highly recommended.