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2 of 2 people found the following review helpful
5.0 out of 5 stars A compendium of insightful commentary and sound advice for the entrepreneur and small business owner
The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality',...
Published on November 14, 2010 by Midwest Book Review

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4 of 7 people found the following review helpful
3.0 out of 5 stars Good business handbook, plugged into current trends
I feel as if this book is mistitled. While it is about "green" as a trend in business and how to use that trend to help your business, it really isn't just about that.

Instead it ties up several trends of growing influence in the business world, namely social responsibility, corporate charity, working conditions, and environmentalism, to show hows businesses...
Published on June 2, 2010 by Janet Perry


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2 of 2 people found the following review helpful
5.0 out of 5 stars A compendium of insightful commentary and sound advice for the entrepreneur and small business owner, November 14, 2010
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
The collaborative work of Jay Conrad Levinson and Shel Horowitz, "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet" is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, "Guerrilla Marketing Goes Green" is the distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. "Guerrilla Marketing Goes Green" is a strongly recommended addition to personal, professional, corporate, academic, and community library Business Studies reference collections and supplemental reading lists.
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1 of 1 people found the following review helpful
5.0 out of 5 stars If you're only going to read one marketing book, make sure it's Guerrilla Marketing Goes Green, February 3, 2014
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
As a marketing professional, I could not recommend Shel Horowitz's Guerrilla Marketing Goes Green more highly. It's a great book chock full of tips that any business owner can use to save money and boost response immediately. And the biggest reason this book is on my client must read list is because Shel shares a personal story of how he used the marketing skills he shares in the book to build a movement and save a mountain. That story has many of the elements that I strive to instill in my clients, including all-out massive action. Every business owner needs that!
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2 of 3 people found the following review helpful
5.0 out of 5 stars Marketing for a sustainable business that promotes common good, February 4, 2010
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
Every year I've done at least one non-profit campaign as part of pro bono, but had not considered the impact of using marketing to advance green initiatives as they were presented in this book.

Packed with practical examples on how ethical marketing can go past the corporate walls to make real impact (and make money.) Rather than just talking about how green your company is (in manufacturing process, recycling, or use of materials), your marketing can impact lasting social change.

Shel may not have known then when he sent over a review copy, but I'm a big supporter of alternative energies, primarily bio-fuel, and regional organic farming. His lobster story (pg. 163) may be a good idea for small biofuel producers, even organic micro-farms by letting customer own a piece of the result.

I can see myself revisiting case studies presented, especially since book notes include links to referenced guerrilla marketing ideas. Don't want to make you think this is a tree-hugger book, it includes practical marketing you can use in your business. But ...

Even if you were "green" before it was cool, you can appreciate this approach for profits and planet. Book goes a long way towards growing a business and being sustainable. Highly recommended.
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5.0 out of 5 stars Marketing and Social Responsibility all go Hand in Hand., August 12, 2014
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
This is a solidly well-written book grounded in ethical competence. You will find high content ready to apply to your business with confidence for success. We are all finally learning not just the right way to conduct our business, this book teaches us a better way to do business. Starting with a review of the basics (which we all need to be reminded of from time to time) all the way through new proven strategies, Horowitz and Levinson guide the reader with personal stories and examples which makes for quick comprehension and a starting point for adapting their techniques.

For those of you who are new at the game of marketing, this book is a must have. Even for those of us who have spent a lifetime in marketing, this is a go-to necessary resource. This book can help you cut through the noise and get to the green pastures.

Simply outstanding.
Many thanks for a great new addition to my resource library.
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5.0 out of 5 stars A great reading!, August 2, 2013
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I liked its examples as well as I've been enjoying the way it explains green marketing based on the TBL approach
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5.0 out of 5 stars Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, October 2, 2012
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This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
In Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, Shel Horowitz does a fine job offering a host of methods of not just using green as a sustainable approach of growing a business towards optimal profitability in furtherance of an ecologically sustainable world. But he also shows how combining one's personal passion in protecting and even repairing our delicate planet pro bono can buttress one's personal and professional brand.

I'm impressed with his personal anecdotes of preventing wonton destruction in his own neck of the woods in MA where he lives. I know the feeling of success in that regard in my own work consulting on rainforest conservation efforts. I also want to thank his co-author Jay Conrad Levinson, whom I contacted about this very issue back in 1999 and got a quick note back in support of these efforts.

It goes to show that growing a business with guerrilla tactics isn't just about working smart. Also, it's about one's spiritual intention of leaving the planet in a preserved or even better place than we inherited it while simultaneously turning a profit and enjoying an abundant life in our livelihoods.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Not just about business tactics, but about changing your attitude to business, January 26, 2010
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
Do you want your ideal prospects seeking you out, willingly listening to your sales presentation, and talking themselves into doing business with you? Or would you rather keep shouting into the noisy bedlam that today's world of 'conventional' marketing has become?

Shel Horowitz has teamed up with Jay Conrad Levinson to create a masterpiece. "Guerilla Marketing Goes Green" is a guidebook on ethical marketing, from two experts with the highest standards and values in the industry. I was fortunate to review an early copy of the manuscript, and believe it will be of immense value to business owners, entrepreneurs and marketers.

To many business owners, values, trust, morals, integrity and ethics are little more than buzz words. Shel and Jay show how they can become cornerstones holding up your business - and ensuring survival in tough times.

The Golden Rule was never better illustrated than in this exquisite guide on value and ethics in business today. And learning about the 'Magic Triangle' of quality, integrity and honesty will completely revamp and revolutionize the way you think about business success!

Today, value addition involves tapping into a global trend towards embracing 'green' practices that preserve natural resources. Discover how to marry 'green' to 'marketing' in this interesting, insightful and intensely thought provoking book.

In the end, this is not merely a book about business tactics, but one that's about mindset change and adopting a philosophy of abundance, generosity and compassion towards your audience - creating a business that fulfills needs and adds value.
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4 of 7 people found the following review helpful
3.0 out of 5 stars Good business handbook, plugged into current trends, June 2, 2010
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
I feel as if this book is mistitled. While it is about "green" as a trend in business and how to use that trend to help your business, it really isn't just about that.

Instead it ties up several trends of growing influence in the business world, namely social responsibility, corporate charity, working conditions, and environmentalism, to show hows businesses that act in these ways (or say they do) do better as businesses than ones who do not.

In a business handbook, the fact that these statistics and trends aren't questioned isn't important. Nor is the fact that using "ethics" to cover all this stuff is somewhat stretching the meaning of the word. It isn't even particularly relevant that they seem to be accepting what people say and not what they do.

What is important, it that this book is a good summary of many ideas current in sales and marketing. Each chapter talks about a particular aspect, such as relationship marketing, describes it and gives you ideas and action items for you to apply it to your own business.

That's good and there is much food for thought here. But if you are looking for the clear cut,do this, ideas of many of the earlier Guerilla Marketing books here, you won't find them. With this book you will need to look inside yourself and your business to find your own answers.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Going Green: Ahead of the Curve, June 29, 2010
This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
At a time when there seems to be an endless flow of news media information about environmental disasters, clean energy, and failed communication efforts, Guerrilla Marketing Goes Green answers the call. This special book provides the framework for conducting ethical marketing campaigns, while helping you understand what you can do to reduce your carbon footprint. It is a timely and ingenious book that can and will help in all areas of your marketing communication spectrum. Every C-Level office should have a copy on the office bookshelf and practitioners should keep it on their desks as a reference. What could be better than being green while making some greenbacks?
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1 of 3 people found the following review helpful
5.0 out of 5 stars My new go-to reference for Green Marketing, March 8, 2010
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This review is from: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Paperback)
Sometimes Green Business owners have trouble fitting their message into the noisy world of online marketing. Your goal is to share your product or service with the world in a compelling way that creates a sense of urgency, without all the unnecessary hype (that often makes Green innovators uncomfortable).

As Guerrilla Marketing Goes Green so cleverly states, "Old style, in-your-face marketing simply doesn't work in this new wired world. If you bore, insult or annoy people, they leave. Thus, your marketing can't be intrusive; it has to blend into the culture. And when it does, it can be extremely powerful."

This book gives you, as a Green Marketer, permission to be yourself. Authenticity works - it's proven time and time again.
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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
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