This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
| |||||||||||||||
Book Description
Frequently Bought Together
Editorial Reviews
From Booklist
Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus. Barbara Jacobs
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
Most Helpful Customer Reviews
17 of 17 people found the following review helpful
Format:Paperback
I read this book before I read the book that started this whole series (Guerrilla Marketing- Highly Reccomended), and I can say that it definitely has a lot of "tricks of the trade" to save a small business money on advertising.
The problem I felt with this book, was that it was more of a product showcase then a real resource. It basically told you about certain things you could do to save lots of money on marketing and advertising, and then listed a certain company in conjunction with that service. While it was informative, I felt sometimes that I was trying to be sold on certain products.
I offer this suggestion: Read this book after you read Guerrilla Marketing. I think it best serves as companion to that book.
18 of 19 people found the following review helpful
Format:Paperback
Jay Levinson's book is, like the others, filled with user-friendly directions on marketing YOUR business. His style is fun and friendly, like he is sitting in the room with you. The material is explained clearly, with examples, and represents techniques that work in business for you, the reader. If you put only a few of these valuable techniques to work, the book will be worth thousands of dollars in revenues for you.
11 of 12 people found the following review helpful
Format:Paperback
This book by Jay lenvinson & Seth Godin, two gurus of marketing, is an essential tool for all small businesses who
dream of becoming market leaders.
Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share.
I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.
dream of becoming market leaders.
Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share.
I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.
Most Recent Customer Reviews
The Guerrilla Marketing Handbook
Great book for my college class. A true Guerrilla Marketing Handbook for beginners that are learning how to market their business. Seller was very fast in delivering my book.
Published 8 months ago by SHANG-EN CHIN
Great but a little long in the tooth ...
Great information but a little dated. The book was written in 1994(?) so some of the presentation is ... meh. But there are still some great concepts and information to be had. Read more
Published on February 10, 2010 by David Curt Moreno
A great foundation for Guerrilla Marketing
A great foundation for Guerrilla Marketing. A very easy read. Very good from a market share and a tactical standpoint. Give a boost to your marketing plan. Read more
Published on April 18, 2009 by Mark Deo
this is NOT true guerilla marketing
The authors' use of the term "guerilla marketing" is completely inaccurate. This book is about TRADITIONAL media -- guerilla marketing is the complete opposite. Read more
Published on December 12, 2006 by Phreddy Tran
Timeless tactics for small businesses
The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. Read more
Published on August 5, 2005 by Hoke
Easy money
This book is great. It's easy enough to follow for the complete layman but inciteful enough for the experienced entrepreneur. Read more
Published on August 4, 2005 by David Trump
original marketers
there are countless copycat books on publicity and marketing. if you can't learn pr traditionally, then this is the next best thing. levinson and godin practices what they preach. Read more
Published on April 16, 2005 by mark
Too Old
The information in this book is too old. Guerrilla Marketing is much better.
Published on June 8, 2004
Perfect coverage except web marketing. Still worthwhile.
This 300+ page large size (8.5 by 11) marketing handbook is a must-have if you have already made the commitment to use Guerrilla marketing methods in your business. Read more
Published on October 7, 2003 by Harinath Thummalapalli
Perfect in this economy!
This book has never been more relevant! Given the economic challenges the past 18 months have thrown at us, the ideas in this book will revitalize your marketing plans. Read more
Published on May 7, 2003
Inside This Book
(learn more)
First Sentence:
At first glance, most of the techniques described in the Guerrilla Marketing Handbook seem tailor-made for the small businessman, and many of them are. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
remnant space, guerrilla marketer, barter company, affinity marketing, guerrilla marketing, guerrilla techniques, alternate delivery, frequent buyer program, affinity programs, many guerrillas, marketing weapon, most guerrillas, business reply card, position your company, fulfillment house, video brochures Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Yellow Pages, Federal Express, American Express, San Francisco, Guerrilla Marketer of the Year, Gale Research, Los Angeles, Madison Ave, Ted Nicholas, Camp Arowhon, Hard Manufacturing, Herschell Gordon Lewis, Ivan Levison, Las Vegas, Leon Henry, Park Ave, Super Bowl, The Golden Mailbox, United States, Career Press, Corporate Agents, Cracker Jacks, Elaine Floyd, Howard Penn Hudson New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
At first glance, most of the techniques described in the Guerrilla Marketing Handbook seem tailor-made for the small businessman, and many of them are. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
remnant space, guerrilla marketer, barter company, affinity marketing, guerrilla marketing, guerrilla techniques, alternate delivery, frequent buyer program, affinity programs, many guerrillas, marketing weapon, most guerrillas, business reply card, position your company, fulfillment house, video brochures Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Yellow Pages, Federal Express, American Express, San Francisco, Guerrilla Marketer of the Year, Gale Research, Los Angeles, Madison Ave, Ted Nicholas, Camp Arowhon, Hard Manufacturing, Herschell Gordon Lewis, Ivan Levison, Las Vegas, Leon Henry, Park Ave, Super Bowl, The Golden Mailbox, United States, Career Press, Corporate Agents, Cracker Jacks, Elaine Floyd, Howard Penn Hudson New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 42
books:
See all 42 books this book cites
64
books
cite this book:
See all 64 books citing this book
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 5 pages
- Secrets of Closing the Sale by Zig Ziglar on page 292, page 293, and Back Matter
- Secrets of Closing the Sale by Zig Ziglar on page 292, page 293, and Back Matter
- How to Make Your Advertising Make Money by John Caples on page 37, and Back Matter
- Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson in Front Matter, and Back Matter
See all 42 books this book cites
- 101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey on 5 pages
- 101 Ways to Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey on 5 pages
- Getting Started in Private Practice: The Complete Guide to Building Your Mental Health Practice by Chris E. Stout on 4 pages
- The Workplace Skills Presentation Guide (Book with Diskette for Windows) by Laurie C. Grand on page 19, page 24, and page 27
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson in Front Matter, Back Matter (1), and Back Matter (2)
See all 64 books citing this book
Books on Related Topics
(learn more)
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
