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Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today
 
 
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Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today [Paperback]

Jay Conrad Levinson (Author), David E. Perry (Author)
4.8 out of 5 stars  See all reviews (168 customer reviews)

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Book Description

May 3, 2011
The latest strategies for job hunters revealed in this revised and updated edition

This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters.

  • Present your skills in creative new ways that stand out in today's hyper-competitive job market
  • Employ little-known search engine optimization tricks used by top headhunters
  • Integrated web site updated bi-weekly to remain state-of-the-moment
  • Part of the Guerrilla Marketing Series, the bestselling marketing book series

The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

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Editorial Reviews

From the Back Cover

In today's job jungle, the guerrilla is king

Landing your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault. Get access to cheatsheets, case studies, before-and-after sample resumes and cover letters, and proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast.

"It's rare to find an expert whose advice is novel and tangible. So much career counseling tends to be one or the other or neither. Guerrilla Marketing for Job Hunters 3.0 manages both; it's loaded with original ideas for job seekers stuck in a rut." —New York Post

"Levinson and Perry avoid the airy-fairy, none of that 50,000-foot-view stuff you're used to reading in career books. This is down n' dirty, practical advice for today's hyper competitive job market." —J. Donaldson, Job Hunter, Detroit

"Anyone unfortunate enough to be seeking a job in this market knows that the traditional methods can be dead ends. Here, many of the latest techniques recommended by headhunters are punctuated with war stories and step-by-step advice." —Kiplinger's Personal Finance

"An e-mail chain letter combined with a targeted Facebook ad generated leads within hours." —Christa MP, Student, Toronto

"David is the most intelligent and tenacious recruiter I know, and he's put all of his energy and more into this book. If you're looking to effectively attack the job market with zeal and enthusiasm I've got only one piece of advice for you: read this book."—Jim Donnelly, Editor-in-Chief, Ottawa Business Journal

About the Author

Jay Conrad Levinson is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley. www.gmarketing.com

David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the "Rogue Recruiter" by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry–Martel International, one of North America's top recruiting and placement firms.


Product Details

  • Paperback: 315 pages
  • Publisher: Wiley; 3 edition (May 3, 2011)
  • Language: English
  • ISBN-10: 1118019091
  • ISBN-13: 978-1118019092
  • Product Dimensions: 9 x 6.1 x 1 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (168 customer reviews)
  • Amazon Best Sellers Rank: #10,746 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
23 of 26 people found the following review helpful
By Analyst
Format:Kindle Edition|Amazon Verified Purchase
Although this book may benefit people is sales and advertising etc, the majority of advice supplied by the authors is NOT suitable for professional engineers, accountants, lawyers etc.

There is something imbecile about sending coffee cups and boxes along with pamphlet-like resumes full of logos to potential employers. Maybe one has to be able to differentiate oneself from the crowd, but I certainly do not want to look like an idiot among sheep.
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26 of 30 people found the following review helpful
By Patty
Format:Paperback
And only this book. Any time i see an overwhelming number of five star reviews I check out what other material the reviewers have reviewed. In this case there are an awful lot of people who have only read this book. Guerrilla marketing, indeed.
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21 of 24 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Let me start off by saying, "This book changed my life!"

Here's my story:
On March 7, I lost my job as a National Sales Manager. My husband is a stay-at-home dad, so our stakes were greater than most. The following day I began applying for positions on career builders, linked in, Monster. I even paid to have my resume posted on The ladders. (which was a total waste of money) Every morning began the same, 7 a.m. I began applying, 7 p.m. I sent my last for the day. Not knowing any better, I was working with an extremely long 4 page resume, even at 30 years of age.

On June 9th I found out that I had been passed over for a regional Sales Management role, a role that I didn't want for any other reason except for the pay check. Devastated, I went to my local library to hide my shame and look for answers. Up until this point, I had been on 4 interviews in 3 months. The calls just weren't coming in like they had in the past. It was during that very trip to the library that I stumbled upon the 1st version of Job hunters. After reading the reviews online, I decided to spend the $13.17 to buy the updated Guerrilla Marketing for Job hunters 3.0 e-book on Amazon.

Determined not to waste any time, I began reading. By Sunday, 36 hours later, I had read the book and begun the process. I felt the urgency, the clock was ticking, day & night. I followed the book step by step, reading and re-reading, like a mad-woman on a mission. By Monday, June 13, 2011 I had written my Guerrilla resume, updated my extended resume, (For content purposes only) created my cover letter and posted my resume. I spent the following week networking and completing profile after profile. It wasn't until the week after, June 27-July 1st that the calls from potential employers started coming in. Let me tell you, I was ear-to-ear smiles, from the moment I woke up until the time I fell asleep. I was doing something that was making a difference, and it felt GREAT! I knew it wasn't "If" anymore, it was just a matter of "when". 19 days from the first time I laid eyes on the job hunters bible, I had 3-4 interviews a day scheduled for over a week out.

On June 29th my #1 company, of my Top 10 (You'll learn what this is in the book) called me for an interview. They were so anxious and happy to have finally found me that they scheduled the 1st & 2nd interview at the same time, and they were both scheduled for that very same week!! Long Story short, I'm proud to report that on Tuesday, July 20th I concluded my job search with a bidding war in my favor. I happily accepted the position of Director, National Sales for an increase of $30,000 a year and a starting date of August 1st.

My success wouldn't have been possible without David Perry, Kevin Donlin and the Guerrilla Marketing team. My only regret is that I didn't find the book sooner.

Their book gave me the tools to change my future. I hope you have the same success!
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Most Recent Customer Reviews
Required reading for today's job hunter
With so many people out of work, this book gives the reader so many ideas and tips for standing out and doing the things that most people don't know to do during a job search. Read more
Published 8 days ago by DP
A Must-Keep Job Search Classic
The job market has changed in some dramatic ways in the past 4-5 years. I am in the job market after many years away and the changes were at first somewhat startling. Read more
Published 15 days ago by Mikki Bazurto-Greene
Only book you'll ever need
I've read several books on career management, this is by far the best. It delivers actionable recommendations that get you results fast. Read more
Published 1 month ago by pratjm1
Great Value
There is a bewildering, and expensive, assortment of career advice that a job seeker could spend the entirety of a paycheck on. A paycheck that they might not be making right now. Read more
Published 1 month ago by Breset
Just That Good
I believe that this is the first book that someone should get and read(a couple of times) if they are looking to establish a web presence, especially if they are looking for... Read more
Published 1 month ago by Les Hedrington
Excellent Primer on Job Search Skills
Let me start by saying this is my first nonverbal review. That said, at the time of this review, I haven't gotten all the way through the book yet. Read more
Published 1 month ago by JH
Must Read for Job Hunters
In my opinion, this book is a must read for job hunters. I recently purchased it, read it and am now eagerly implementing some of the techniques. Read more
Published 2 months ago by MMPMTO
Jolts you into ACTION!
If you fall into either the JobHunter or the HeadHunter category you absolutely have to read this book. Read more
Published 2 months ago by BP Chacha
Wow....
This book has totally altered how I look at CVs and job hunting. Still trying to follow through it and revamp my resume, but it has already improved things immensely.
Published 2 months ago by William C. Adamson
The definitive resource for today's job seeker
From the minute you begin reading this book, you won't be able to put it down. Nor should you! If you're a job seeker in today's tough market where employers are receiving some 200... Read more
Published 2 months ago by L-A F
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