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Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today Paperback – April 7, 2011


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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 3rd Updated edition (April 7, 2011)
  • Language: English
  • ISBN-10: 1118019091
  • ISBN-13: 978-1118019092
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (391 customer reviews)
  • Amazon Best Sellers Rank: #36,018 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

In today's job jungle, the guerrilla is king

Landing your dream job today requires that you be both thehunter and the hunted. Guerrilla Marketing for Job Hunters 3.0explains in step-by-step detail how to use the newest socialnetworking sites and digital tools to perform a precision-guided,all-out job-hunting assault. Get access to cheatsheets, casestudies, before-and-after sample resumes and cover letters, andproven tactics that you can tailor to your situation to make itdrop-dead simple to find a job fast.

"It's rare to find an expert whose advice is novel and tangible.So much career counseling tends to be one or the other or neither.Guerrilla Marketing for Job Hunters 3.0 manages both; it's loadedwith original ideas for job seekers stuck in a rut." —New YorkPost

"Levinson and Perry avoid the airy-fairy, none of that50,000-foot-view stuff you're used to reading in career books. Thisis down n' dirty, practical advice for today's hyper competitivejob market." —J. Donaldson, Job Hunter, Detroit

"Anyone unfortunate enough to be seeking a job in this marketknows that the traditional methods can be dead ends. Here, many ofthe latest techniques recommended by headhunters are punctuatedwith war stories and step-by-step advice." —Kiplinger'sPersonal Finance

"An e-mail chain letter combined with a targeted Facebook adgenerated leads within hours." —Christa MP, Student,Toronto

"David is the most intelligent and tenacious recruiter I know,and he's put all of his energy and more into this book. If you'relooking to effectively attack the job market with zeal andenthusiasm I've got only one piece of advice for you: read thisbook."—Jim Donnelly, Editor-in-Chief, Ottawa BusinessJournal

About the Author

Jay Conrad Levinson is Chairman of Guerrilla MarketingInternational as well as the author of the number one bestsellingmarketing series in history, Guerrilla Marketing. Along with hisfifty-seven other books, he has collectively sold 22 million copiesin over sixty-one languages worldwide. He taught this topic for tenyears at the University of California in Berkeley.www.gmarketing.com

David E. Perry is coauthor of Guerrilla Marketing for JobHunters as well as the author of Career Guide for the High-TechProfessional. Nicknamed the "Rogue Recruiter" by the Wall StreetJournal, he has personally negotiated more than $184 million incompensation as Managing Director of Perry–MartelInternational, one of North America's top recruiting and placementfirms.


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Customer Reviews

The book is easy to read and very helpful.
Amazon Customer
Information on using new technologies, online social networks, personal branding, and networking, and preparation is excellent.
Drago
The best book I have ever read on the subject!
Robert S. Livingston

Most Helpful Customer Reviews

78 of 88 people found the following review helpful By Jessica Buckingham on July 22, 2011
Format: Paperback Verified Purchase
Let me start off by saying, "This book changed my life!"

Here's my story:
On March 7, I lost my job as a National Sales Manager. My husband is a stay-at-home dad, so our stakes were greater than most. The following day I began applying for positions on career builders, linked in, Monster. I even paid to have my resume posted on The ladders. (which was a total waste of money) Every morning began the same, 7 a.m. I began applying, 7 p.m. I sent my last for the day. Not knowing any better, I was working with an extremely long 4 page resume, even at 30 years of age.

On June 9th I found out that I had been passed over for a regional Sales Management role, a role that I didn't want for any other reason except for the pay check. Devastated, I went to my local library to hide my shame and look for answers. Up until this point, I had been on 4 interviews in 3 months. The calls just weren't coming in like they had in the past. It was during that very trip to the library that I stumbled upon the 1st version of Job hunters. After reading the reviews online, I decided to spend the $13.17 to buy the updated Guerrilla Marketing for Job hunters 3.0 e-book on Amazon.

Determined not to waste any time, I began reading. By Sunday, 36 hours later, I had read the book and begun the process. I felt the urgency, the clock was ticking, day & night. I followed the book step by step, reading and re-reading, like a mad-woman on a mission. By Monday, June 13, 2011 I had written my Guerrilla resume, updated my extended resume, (For content purposes only) created my cover letter and posted my resume. I spent the following week networking and completing profile after profile. It wasn't until the week after, June 27-July 1st that the calls from potential employers started coming in.
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57 of 66 people found the following review helpful By Skip Freeman on September 12, 2011
Format: Paperback
First review: March 13, 2010
Now, September 12, 2011, 18 months later...

If you are truly serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.

Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you what two Starbucks coffees would cost you. If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a "virtual cup of coffee" with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.

So why was I eagerly waiting for the release of "Guerrilla Marketing for Job Hunters 3.0?"

I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!

Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.

SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, "EVERYTHING"!
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60 of 71 people found the following review helpful By Amazon Customer on March 8, 2011
Format: Kindle Edition Verified Purchase
Although this book may benefit people is sales and advertising etc, the majority of advice supplied by the authors is NOT suitable for professional engineers, accountants, lawyers etc.

There is something imbecile about sending coffee cups and boxes along with pamphlet-like resumes full of logos to potential employers. Maybe one has to be able to differentiate oneself from the crowd, but I certainly do not want to look like an idiot among sheep.
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114 of 140 people found the following review helpful By Patty on December 17, 2011
Format: Paperback
And only this book. Any time i see an overwhelming number of five star reviews I check out what other material the reviewers have reviewed. In this case there are an awful lot of people who have only read this book. Guerrilla marketing, indeed.
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27 of 32 people found the following review helpful By Dan on January 13, 2011
Format: Kindle Edition Verified Purchase
The book consists of short articles, apparently by the book's authors, supplemented by many, many brief articles by other people.

The advice is contradictory. Any structure of "how to do a job search" must be built by the reader as the book attempts no coherence. I suspect Levinson (who I suspect played a minimal role and is just on the cover for sales) did a fine job with the first book in the series. But, like Nora Roberts, the series has gone on too long and the quality has collapsed.

Whitcomb's Job Search Magic: Insider Secrets from America's Career And Life Coach is structured, coordinated, sets up a step by step plan you don't have to invent, is 164 pages longer and a dollar cheaper in paper.

If you looking for bathroom reading, buy Levinson. If you're looking for a job, buy Whitcomb.
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