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Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today Paperback – April 7, 2011
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From the Back Cover
In today's job jungle, the guerrilla is king
Landing your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault. Get access to cheatsheets, case studies, before-and-after sample resumes and cover letters, and proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast.
"It's rare to find an expert whose advice is novel and tangible. So much career counseling tends to be one or the other or neither. Guerrilla Marketing for Job Hunters 3.0 manages both; it's loaded with original ideas for job seekers stuck in a rut." New York Post
"Levinson and Perry avoid the airy-fairy, none of that 50,000-foot-view stuff you're used to reading in career books. This is down n' dirty, practical advice for today's hyper competitive job market." J. Donaldson, Job Hunter, Detroit
"Anyone unfortunate enough to be seeking a job in this market knows that the traditional methods can be dead ends. Here, many of the latest techniques recommended by headhunters are punctuated with war stories and step-by-step advice." Kiplinger's Personal Finance
"An e-mail chain letter combined with a targeted Facebook ad generated leads within hours." Christa MP, Student, Toronto
"David is the most intelligent and tenacious recruiter I know, and he's put all of his energy and more into this book. If you're looking to effectively attack the job market with zeal and enthusiasm I've got only one piece of advice for you: read this book."Jim Donnelly, Editor-in-Chief, Ottawa Business Journal
About the Author
David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the "Rogue Recruiter" by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry–Martel International, one of North America's top recruiting and placement firms.
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Top Customer Reviews
Here's my story:
On March 7, I lost my job as a National Sales Manager. My husband is a stay-at-home dad, so our stakes were greater than most. The following day I began applying for positions on career builders, linked in, Monster. I even paid to have my resume posted on The ladders. (which was a total waste of money) Every morning began the same, 7 a.m. I began applying, 7 p.m. I sent my last for the day. Not knowing any better, I was working with an extremely long 4 page resume, even at 30 years of age.
On June 9th I found out that I had been passed over for a regional Sales Management role, a role that I didn't want for any other reason except for the pay check. Devastated, I went to my local library to hide my shame and look for answers. Up until this point, I had been on 4 interviews in 3 months. The calls just weren't coming in like they had in the past. It was during that very trip to the library that I stumbled upon the 1st version of Job hunters. After reading the reviews online, I decided to spend the $13.17 to buy the updated Guerrilla Marketing for Job hunters 3.0 e-book on Amazon.
Determined not to waste any time, I began reading. By Sunday, 36 hours later, I had read the book and begun the process. I felt the urgency, the clock was ticking, day & night. I followed the book step by step, reading and re-reading, like a mad-woman on a mission. By Monday, June 13, 2011 I had written my Guerrilla resume, updated my extended resume, (For content purposes only) created my cover letter and posted my resume. I spent the following week networking and completing profile after profile. It wasn't until the week after, June 27-July 1st that the calls from potential employers started coming in.Read more ›
There is something imbecile about sending coffee cups and boxes along with pamphlet-like resumes full of logos to potential employers. Maybe one has to be able to differentiate oneself from the crowd, but I certainly do not want to look like an idiot among sheep.
Now, September 12, 2011, 18 months later...
If you are truly serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.
Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you what two Starbucks coffees would cost you. If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a "virtual cup of coffee" with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.
So why was I eagerly waiting for the release of "Guerrilla Marketing for Job Hunters 3.0?"
I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!
Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.
SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, "EVERYTHING"!Read more ›
The advice is contradictory. Any structure of "how to do a job search" must be built by the reader as the book attempts no coherence. I suspect Levinson (who I suspect played a minimal role and is just on the cover for sales) did a fine job with the first book in the series. But, like Nora Roberts, the series has gone on too long and the quality has collapsed.
Whitcomb's Job Search Magic: Insider Secrets from America's Career And Life Coach is structured, coordinated, sets up a step by step plan you don't have to invent, is 164 pages longer and a dollar cheaper in paper.
If you looking for bathroom reading, buy Levinson. If you're looking for a job, buy Whitcomb.
Most Recent Customer Reviews
Guerrilla Marketing for Job Hunters 3.0 helped me get creative after moving to a new city and starting a fresh job search without local connections. Read morePublished 5 days ago by Jacob McClernon
Powerful tips. Many parts are outdated, specifically those pertaining to LinkedIn. It's helped me in my job search.Published 6 days ago by Michael Taieb
A few years back, the company I had been with for 19 years offered me the opportunity to move to New York, or else. Read morePublished 21 days ago by R. Parman
I purchased the first edition of this book several years ago and within days landed the job I had targeted using the unconventional but marketing savvy techniques from the book. Read morePublished 25 days ago by T. Allen, Fort Worth, TX
Just completed reading my first run-through of Guerrilla Marketing for Job Hunters (author suggests reading entire book twice). Read morePublished 1 month ago by Amazon customer
I am on the search of a new job position every 3-5 years. I have skimmed through several job-search books so far. I can say that this book has become a classic in job hunting. Read morePublished 1 month ago by Nec
GM4JH is very well written guide of how to effectively look for a job. It has useful templates, checklists and recommendations of how to take advantage of the newest tools... Read morePublished 1 month ago by Juan Carlos López
I could not wait to write a review and I am only at chapter 4. Before reading this book, my confidence was at a low, in fact I remember saying to myself that I was sick of being a... Read morePublished 1 month ago by Fabrice
This is an excellent book. Anyone wondering why simply responding to job ads rarely works these days needs to read it. Read morePublished 1 month ago by Moravian