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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Paperback – June 22, 2009

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About the Author

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States--as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising. He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

David Perry - Nicknamed the "Rogue Recruiter" by The Wall Street Journal, David Perry is a veteran Head-hunter, closing more than 1000 projects, with a 99.7% success rate, and negotiating more than $184M in salaries. 
     He is frequently quoted on trends and issues regarding executive search, recruiting and HR in leading business publications including The Wall Street Journal, New York Times, Fortune, Forbes, Canadian Business, Computer World, EETimes, HR Today, and appears regularly as an executive search and labor market analyst on radio and television across North America.
     David is the author of Guerrilla Marketing for Job-Hunters 2.0: 1000 unconventional Tips, Tricks and Tactics to Land Your Dream Job [Wiley 2009], Guerrilla Marketing for Job-hunters: 400 unconventional Tips, Tricks and Tactics to Land Your Dream Job [Wiley 2005] and Career Guide for the High-Tech Professional: Where the jobs are and how to land them [Career Press 2004]. 
    He is immediate past Vice Chair of the Canadian Technology Human Resources Board and was on the board of the Software Human Resource Council for 5 years.  He is HR Policy Advisor for the Canadian Advanced Technology Alliance (CATA),
    David graduated from McGill University in 1982 with a BA in Economics and Industrial Relations.


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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 2 edition (June 22, 2009)
  • Language: English
  • ISBN-10: 0470455845
  • ISBN-13: 978-0470455845
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (216 customer reviews)
  • Amazon Best Sellers Rank: #743,673 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

187 of 206 people found the following review helpful By Reader from Washington, DC on July 6, 2009
Format: Paperback Verified Purchase
I was an enthusiastic reader of the first edition of this book, "Guerilla Marketing for Job Hunters: 400 Unconventional Tips etc. for Job Hunters."

I was about halfway through that book, when I found out that the second edition, "Guerilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks, and Tactics" was about to be released. I was very excited, stopped reading the first edition, and ordered the second edition. When it arrived, I threw out my copy of the first edition.

Frankly, I wish that I had kept the first edition and finished reading that one. OK, it was published in 2004, and much has happened since then -- a recession, and the development of many new online resources like Linkedin. But while the first edition was short, well-organized, and very focused on "doable" -- the second edition is not as well-organized and is much, much longer.

While the new edition has much of the excellent advice contained in the first edition, it has added-on so much technological goobledygook that even an admiring and computer-savvy reader like myself is left with a serious case of TMI (too much information).

We're paying co-authors Mr. Levinson and Mr. Perry for their expertise in narrowing down a clamoring field of job boards, technologies, and tactics to those which are most effective, a task they performed admirably in their first book.

In this second edition, virtually every job hunting technique -- including the kitchen sink -- is hurled at the reader. I'm at page 61 -- and have quickly flipped through the rest of the book -- and I'm starting to tune out as the co-authors breathlessly recommend: sign onto technology X! add widget Y to your desktop! read blog Z! you can't afford not be on network A! join the following 15 networks!
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98 of 106 people found the following review helpful By Skip Freeman on March 13, 2010
Format: Paperback Verified Purchase
First review: March 13, 2010
Now, April 13, 2011, 13 months later...

If you are serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.

Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you about $[...] (with shipping). If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a virtual cup of coffee with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.

Now, with that having been said, I am sitting here at my desk eagerly downloading my preview copy of Guerrilla Marketing for Job Hunters 3.0. WHY?

I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!

Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.

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69 of 74 people found the following review helpful By Marieux on March 10, 2010
Format: Paperback
Even though I was feeling a little intimidated by the title of book, I decided that after being unemployed for 14 months and not getting any results hiding behind the computer screen, I had nothing to loose. As an introvert I could continue banging my head against the wall or try something different for a change. I found that the most beneficial part of the book was the suggested warm approach for cold calling. Some of the ideas or concepts introduced are extreme, but so is the marketplace. We do have to step out of our comfort zones, if we really want to get to where we want to be. I have read literally everything I could get my hands on to revamp my job search strategy, but this book was the most beneficial.
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66 of 73 people found the following review helpful By Michael Kelemen on July 18, 2009
Format: Paperback
David Perry is a super-recruiter. I met him a few years ago and was quite impressed.

At the time, David asked me to write a review for the first edition of Guerrilla Marketing for Job Hunters. I didn't want to but eventually I read it - twice - and gave it a rave review.

Then I started recommending it to job hunters. Most people didn't read it, I'm sure. They wanted me to find them a job (I'm a headhunter). But one guy, Barry, got back to me and said, "I'm reading that book and what he says here about resumes is pretty ridiculous."

"Well," I said, "just ignore that part."

"But I don't agree with this and I don't agree with that either," he went on.

"Well," I said, "I don't agree with everything either. But look, for me, the guts of the book are the chapters on research. He tells you how to identify companies to target, how to find out about them and how to make contact. It's good solid material. Why don't you focus on that?"

He didn't. And he didn't find a job. And he's someone who could have used a few guerrilla techniques because he was a nice guy, a smart guy, athletic and well-educated but he was sixty years old.

In person, he could have passed for 45 but on paper he was over the hill. What's more, he'd run his own company for 20 years and had a few short stays at other jobs as he tried to re-establish himself as an employee.

That said, when I started reading the second edition of David's book I had, at first, much the same reaction as Barry did a few years before.

I wasn't reading it from front to back. I just opened it up anywhere and the first thing I found, on page 280, was a section called The Killer Question.
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