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Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job [Paperback]

by Jay Conrad Levinson, David E. Perry
4.8 out of 5 stars  See all reviews (110 customer reviews)


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There is a newer edition of this item:
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job 4.8 out of 5 stars (214)
Out of Print--Limited Availability

Book Description

September 29, 2005 0471714844 978-0471714842 1
Ready! Aim! Hired!

"This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

  • Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
  • Performing an extreme resume makeover and creating a higher-powered value-based resume
  • Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
  • Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.



Editorial Reviews

From the Back Cover

Ready! Aim! Hired!

"This is an immensely helpful book, with the ancient wisdom of recruiters, and the up-to-date insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself."
—Richard N. Bolles, author, What Color Is Your Parachute?

"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry, Jay Levinson, and Guerrilla Marketing for Job Hunters."
—Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2

"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date."
—William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM

Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:

  • Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting
  • Performing an extreme resume makeover and creating a higher-powered value-based resume
  • Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters)
  • Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews

Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

About the Author

JAY CONRAD LEVINSON is the author of more than thirty-five books in the multimillion copy-selling Guerrilla Marketing series, including Wiley's Guerrilla Marketing for Consultants.

DAVID E. PERRY, BA, MM, is the author of Career Guide for the High-Tech Professional. As a Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms, he has negotiated more than $150 million in salaries.


Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (September 29, 2005)
  • Language: English
  • ISBN-10: 0471714844
  • ISBN-13: 978-0471714842
  • Product Dimensions: 9 x 6.1 x 0.8 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (110 customer reviews)
  • Amazon Best Sellers Rank: #997,219 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
18 of 19 people found the following review helpful
Format:Paperback
This has to be the ultimate job search reference book available on the market today. I have purchased several books with similar claims in the past; however they never lived up to my expectations. What sold me to write this review is the fact that the book acts like a personal mentor to you during the whole job hunt process. It gives you a tremendous confidence booster and opens up doors of opportunities for you to really get creative and result driven. Don't fool yourself by thinking that activity and accomplishment is the same thing. This book is all about accomplishments and results. I would highly recommend this book to anyone, whether you are a new grad or a veteran, this book will show you how to maximize your worth in the market today. Believe me when I say this, a wrong job hunt approach can really be discouraging to your self image (been there done that), so do it right the first time. Buy this book, you can't go wrong.
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24 of 27 people found the following review helpful
5.0 out of 5 stars Worked for me May 10, 2008
Format:Paperback|Verified Purchase
.

If you a re looking for a job, either a specific job or just ANY job, the tips and techniques in this book will make your search much more effective and a great deal shorter. It is well worth the price.
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20 of 23 people found the following review helpful
5.0 out of 5 stars Lateral Forward Thinking Manual March 30, 2006
Format:Paperback
Hello,

I am 47 years old and i have been in the field of employing personnel in business for many years. I have read literally dozens of books dealing with SO CALLED Attention grabbing resumes and cover letters.Imagine my surprise when i read your book on GUERILLA MARKETING FOR JOB HUNTERS.I honestly have to say that the forward thinking ideas that you have presented are both brilliant and very helpful.

Thank You,

Mark.
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5 of 5 people found the following review helpful
Format:Paperback
Mr. Perry's book serves as a reminder and an excellent guide to getting yourself noticed. It amounts to nothing less than a personal marketing and PR campaign. Not everything in this book will be appropriate for evveryone (my opinion), but I can't imagine that anyone would not find a significant number of useful strategies, tactics and tips.

Mr. Perry's approach is becoming even more applicable and valuable in the age of personal media publishing, where everyone, it seems, has a public presence and persona. Finding those ways to differentiate yourself and get noticed (and yes, I think this applies to careers as well as other personal and professional endeavors) is all-important.

My only reservation is that the book doesn't really handle the impact of information overload, and what happens when all of your competition is also aggressively marketing themselves (though I will tell you that Mr. Perry has some ideas on this...that I hope he'll include in his next publishing effort!).

A must-read for job-seekers and anyone looking to become more visible.
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4 of 4 people found the following review helpful
Format:Paperback
Yes, It should be a textbook for a class in Communication and how you are going to build your network from the time you are born. What if you had been forced to read and do everything in this book when you were 12? (They already have the computer skills). By the time you were 21 you would know and be connected to a minimum of 500,000 people. You could cherry pick which University to go to and attend for free. You would have no BOUNDARIES. That means that you could follow your passion. Hum, a book with the potential to create a GENERATION that does what they are passionate about. You find that if you play all day. That is a gift not a book.

Now a execs dont do networks, we do "See ya, we are done" and never again recreate the relationship. The book shows how to get them back, make 100's of thousands of new ones, know exactly where people are and what they do and teach you how to meet them. THE COLD CALL IS DEAD. WHY DO IT? YOU CAN, BUT WHAT FOR? YOU DONT HAVE TO AND YOU CAN TALK TO 80 PERCENT OF THE CEO'S IN THE US. What is that worth to you? Sorry, no number for that.

DONT READ this BOOK - Do it. Using part of this book I have an ability to reach over 300,000 people. It took a week to do that one part of the book.

If you are a 20 plus year veteran of Corporate warfare, it will help you find out what to do with the rest of your life.

If you are 16, it will help you leverage your passion into fun. SO, if you tell your kids to follow their passions, buy them the book first.

No, this is not a marketing message. It's simple fact --- I dare you to challenge yourself to think way outside the box, bottle your fears and go do this. As I said, this is a book about life, buy 10, you will wear out 9 of them,

Who was I?
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6 of 7 people found the following review helpful
Format:Paperback
It is an understatement to say that the number of books on job hunting is overwhelming. In addition, there is plenty of free information on the Web for job hunters including sample resumes and cover letters. On the surface, this wealth of information seems to be a good thing. However, ask yourself, "How much of this information is a variation of standard approaches to job hunting". You know - write a chronological resume, a bland cover letter, and send both to an unknown hiring manager or HR person. More often than not, you are lucky to receive an automated e-mail acknowledging the receipt of your resume and cover letter. If you find all this fruitless and tiresome, then Guerrilla Marketing for Job Hunters is the book for you.

This book looks at job hunting in an radically new way - the guerilla way. Its subtitle "400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job" sums up the book nicely. The book is divided into four parts:

A discussion of the guerrilla frame of mind;

An inventory of weapons such as resume makeovers, ideas for cover letters, and PR strategies for your guerrilla campaign;

A description of tactics for landing a job including networking and cold calling; and,

A discussion of guerrilla campaigning with examples and techniques for effective interviewing and navigating the final offer.

The appendices contain several examples of resumes including eXtreme(tm) makeovers and a Value-Based(tm) one as well as an example of a cover letter - "the only cover letter you will ever need." These are key ingredients for your guerrilla arsenal.

This book is informative, easy to read, and has numerous examples to illustrate the tactics of a guerrilla approach to job hunting.
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Most Recent Customer Reviews
4.0 out of 5 stars Fairly good help.
Our son-in-law, having not completed a university degree, has had a hard time locating a better position than at the time. Read more
Published 2 months ago by Ronald Banks
5.0 out of 5 stars It really works...got my new job in 90 days
bought this book, adapted my CV to follow the recommendations, immediately applied to two jobs...got invited to interview both times. Read more
Published 9 months ago by Gabriela E.
5.0 out of 5 stars A Great Help for Job Hunters
Guerilla Marketing for Job Hunters isn't for everyone but if you are looking for a job it's for you! The unique suggestions take you beyong the typical job hunt. Read more
Published on February 9, 2011 by S Jaeckel
5.0 out of 5 stars Great Book for the struggling Job seekers out there!!
I feel this book was very helpful with my job search. Although, I have just finished the book, it gave me fresh ideas on how to really have my resume stand out to employers, and... Read more
Published on July 6, 2010 by Steve L.
5.0 out of 5 stars Guerrilla Marketing Monkey Mad!
I attended a session going over the tenets of this guide and could not be more inspired. David Perry and Kevin Donlin ran this event like a revival, and it sort of resembled one. Read more
Published on September 21, 2009 by JGC
5.0 out of 5 stars Good tactics for today's economy
With so many job hunting books focused on things that don't matter like Resume writing and Cover letting writing. Read more
Published on July 15, 2009 by Mr. Christopher Pires
5.0 out of 5 stars The Best Job Hunting Book Ever
This book is the best job hunting book I have ever read. Written by a marketing guru and a top-notch headhunter, this dynamite duo provides great techniques and tactics for an... Read more
Published on July 11, 2009 by Randy Nunez
4.0 out of 5 stars Great tips for finding a job
This book has some wonderful, and unconventional, tips for finding a job. But unconventional is good, right? Read more
Published on June 26, 2009 by Christine Mattice
5.0 out of 5 stars If you're still looking for your desired job... Take the time to read...
I have been job-hunting for the past 10 months, with little success.. I picked up this book at Borders and found it very helpful. It is an interesting read. Read more
Published on June 15, 2009 by Raymond Lee
5.0 out of 5 stars Found a job!!!
Last year I relocated from one state to another. I tried to line up a job before the move, but no one wanted to take a chance on someone out of the area. Read more
Published on June 7, 2009 by K. C.
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The best guerrilla tactic for an author is to write a great book.

The New York Post said: "to the jaded hacks at @work, it often seems there are as many job-search experts as actual people looking for jobs. While some of their counsel is terrific, it's rare to find an expert whose advice... Read more
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