Guerrilla Marketing On-Line: The Entrepreneur's Guide to Earning Profits on the Internet [Paperback]

Jay Conrad Levinson (Author)

Book Description

Series: Guerrilla Marketing | Publication Date: June 25, 1995

More than 30 million people use the Internet today, and that number is growing exponentially. The Internet is without question the greatest new marketplace. Jay Conrad Levinson's best-selling Guerrilla Marketing series has established him as the leading strategist for small-business marketing success. Charles Rubin is the author of many computer books, including The Little Book of Computer Wisdom. Now, in straightforward, step-by-step chapters, they show small and medium-size businesses how to profit from the Internet. Guerrilla Marketing On-Line not only orients readers to the Internet by demonstrating how to apply Jay Levinson's proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting businesses electronically. In this definitive, A-to-Z guide, readers learn everything from the practical use of software to the unfamiliar culture of the Internet.

Editorial Reviews

From Library Journal

Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.?J. P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc.

From Booklist

The success of Levinson's previous Guerrilla Marketing guides (and advisories on advertising, financing, and selling) has led him to tackle online marketing with the aid of Rubin, the author of numerous computer guides, including the Macintosh Bible series. The authors introduce the parameters of the online marketplace, describe how to avoid getting banned, and discuss what works and what is a waste of airtime. Specifics on mailing lists, bulletin boards, and garnering and using online information are supplied along with strategies for successful attacks in the public relations and selling fields. A glossary is followed by an appendix of lists--books, magazines, directories, consultants, and contacts. Denise Perry Donavin

See all Editorial Reviews

Product Details

• Paperback: 320 pages
• Publisher: Mariner Books (June 25, 1995)
• Language: English
• ISBN-10: 0395728592
• ISBN-13: 978-0395728598
• Product Dimensions: 9 x 6 x 0.8 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 2.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #922,436 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

5.0 out of 5 stars A "must-read"...especially for those on a budget., August 26, 1999

By A Customer

This review is from: Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Paperback)

I REQUIRE this book as a text in my college-level Electronic Marketing class for several reasons:

1. It provides an excellent introduction to a variety of Internet Marketing tools. Basic and obvious to some...yes. However, many of my introductory students find the concepts "unique" and "innovative."

2. It is a good book for "newbies" but it also contains suggestions many of the so-called "industry experts" fail to use. I've had a few professional Web designers take my class and make visible improvements in their sites using suggestions from the book.

3. The book provides many suggestions a business can implement with little or no money. Many of my students either work for a small business or have entrepreneurial aspirations.

4. There are VERY FEW traditional textbooks in the field of Internet/electronic marketing. I reviewed a number of "popular press" books and found many were outdated, poorly written, hard to follow & understand, and/or lacked a basic marketing perspective/foundation. Some assume moderate (or higher) level of Internet experience/knowledge. They use technical terms that they don't explain. Others don't contain references or contain too many references to be useful as a text.

5. The "basic" nature of the book allows me to supplement it with lectures that contain the "cutting edge" information (taken from articles). I think the explosive growth of the Internet and the dynamic nature of Internet marketing make it unreasonable to expect ANY book to contain cutting edge information. Even assuming you could write and publish a book in less than six months, the field changes so rapidly that your book is outdated before it hits the shelves.

One note, I am aware that the book is getting "old"...I know I'll need to change texts soon but I'm hoping the authors issue a 3rd edition before it becomes necessary.

20 of 21 people found the following review helpful:

1.0 out of 5 stars Disappointing, June 5, 1999

By A Customer

Amazon Verified Purchase

This review is from: Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Paperback)

As a marketing professional, I was truly disappointed with this book. It should've been more appropriately titled "Internet 101". It is outdated, shallow, and the majority of the book wastes your time by teaching you the basics of the Internet, newsgroups and email. Most of the concepts are obvious and nothing new. If you're looking for original ideas and real hard-core concepts, this is definitely not the book!

9 of 9 people found the following review helpful:

1.0 out of 5 stars how to spam, January 26, 2001

By 

Scott R. (Long Island, NY) - See all my reviews

This review is from: Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Paperback)

This book has generated a lot of anger among Usenet users. A significant amount of the advice seems to be use flagrant violations of netiquette. I suppose the hope is, if you reach 1 million peope, and anger 95% of them, that's still 50,000 who are not angry.