Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition [Paperback]

David L Hancock (Author)

Book Description

Publication Date: August 9, 2004

Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your Competition is a ground-breaking new marketing book by Certified Guerrilla Marketing Coach David L. Hancock and was inspired by Jay Conrad Levinson the author of the best-selling marketing series in history "Guerrilla Marketing." His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Since the information within is top secret, please do not share this book with anyone else. You will only be aiding your competition. If you are interested in generating profits for your loan origination business, this is the right place for you to be looking. Every chapter you will find invaluable information that can contribute mightily to the profitability of your business. Inside you'll learn how to think and market like a guerrilla and crush your competitors and discover exactly why your business slows down in tough economic times and exactly what you can do about it. If you take marketing and profitability seriously, you'll consult this book every week, and your new guerrilla insights will soon be apparent on your profit and loss statement.

Editorial Reviews

About the Author

David L. Hancock is a former, nationally recognized mortgage broker and now founder of Morgan James Publishing which he has taken from a start-up to a $10 million business and was ranked number 44 on Fast Company's ?Fast 50? Companies for 2006. Hancock was even named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as ?the business world's own Oscars? by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. David L. Hancock has been in marketing his entire life. As a former Mortgage Banker, Public Speaker, Author, Certified Guerrilla Marketing Coach and Publisher, Hancock knows what its like to compete in the marketplace for a prospects time.

Product Details

• Paperback: 208 pages
• Publisher: Morgan James Publishing, LLC; 1St Edition edition (August 9, 2004)
• Language: English
• ISBN-10: 097461338X
• ISBN-13: 978-0974613383
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 2.5 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #1,489,024 in Books (See Top 100 in Books)

More About the Author

David Hancock is the Founder of Morgan James Publishing and The Ethan Awards, and has co-authored nine books including Guerrilla Marketing for Writers and The Entrepreneurial Author. David also sits on the Executive Board of Habitat for Humanity Peninsula. NASDAQ cites David as one of the world's most prestigious business leaders and reported to be the future of publishing.

Customer Reviews

Most Helpful Customer Reviews

135 of 140 people found the following review helpful:

1.0 out of 5 stars THIS BOOK IS A CON, September 17, 2004

By 

C. Lloyd - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition (Paperback)

When I spotted this book on Amazon, I was excited to find a marketing book written specifically for the Mortgage business. I quickly ordered it. I was excited to finally see it arrive. But, WHAT A DISAPPOINTMENT. It is one thing to open a book and simply be dissatisfied with the content. But with this book, it was so obviously written STRICTLY for the purpose of extracting money from my pocket. There is ABSOLUTELY NOTHING in this book about marketing "strictly for mortgage brokers." Any moron would see that the book was a typical book about guerilla marketing with "Mortgage broker" added to the title - in an attempt to get a different group of people to buy the book. There are 27 chapters in the book. The table of contents has one chapter (at the very end) that even mentions the word "mortgage." But even when you read that chapter, there is still ABSOLUTELY NOTHING specific about the mortgage business. In fact, it seems as if someone merely took an outline from a standard book about marketing, used "cut and paste" or "insert" or "search and replace" to make certain "mortgage broker" was mentioned. I would bet that if the book was in a "Word" format and I performed a search for "Mortgage broker", other than the use of these words in a sub-heading, I would have less than "5" hits. We know every business is not the same and marketing is not the same regardless of the type of business. As a result, a lot of the suggestions in the book have zero correlation and fit within a mortgage environment. And the author claims he was in the mortgage business???

THIS BOOK IS A JOKE. Do not buy it. Thankfully, I did not pay shipping to get the book. I will return it immediately. Actually, this book is so bad and such a con, I would pay more than the cost of the book to return it.

Actually, the true rating for this book is a big fat zero, but Amazon doesn't give that as an option.

61 of 63 people found the following review helpful:

1.0 out of 5 stars Generic Information, May 10, 2005

By 

S. Hochman (Florida, United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition (Paperback)

I suppose if you need to find out about generic marketing info. this book could be for you.
But I can assure you the author has almost zero having to do with mortgages in the book. It is just the same old guerrila marketing info. you would find in the guerrila marketing book with the absence of anything specific to the mortgage industry.
In fact, the author mentions as examples of things to do, give out free samples.
I do not know of anyone giving a "free sample" mortgage, so obviously the author was just spinning the same old guerrila marketing spin all over again and only changed the title.
Do yourself a favor and buy a book that pertains to the mortgage industry.

30 of 33 people found the following review helpful:

1.0 out of 5 stars Short on strategy, long on platitudes, September 27, 2005

By 

Rene Wolk (Chicago area) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition (Paperback)

This book was a disappointment. It was full of platitudes and emotional and attitudinal characteristics recommended for mortgage brokers. But it had no real techniques, no strategy. It advocated a shotgun approach to marketing; do everything, signs, websites, telemarketing, advertising, etc. Save your money.